YABU goers are lining up early for sure. Get ready to celebrate a massive milestone because Yabu is turning 15! For a decade and a half, they have served up mouthwatering, golden-brown katsu that keeps us coming back for more.
A Fifteen Year Legacy of Crispy Perfection
Fifteen years ago, Yabu set out to master a single dish and completely transformed casual dining in the Philippines. As John Concepcion, Standard Group’s CEO and Co-Founder, shares,
Fifteen years ago, we set out to master one dish. Every set we have served since then has been a promise to raise that standard, and our guests are the reason we have kept it.”
Every single cutlet starts with fresh, in-house nama panko made from a proprietary bread recipe, then gets fried to absolute perfection.
Every katsu comes out wonderfully spiky, crispy on the outside, and incredibly tender within.
As you enjoy your meal, you can experience the interactive fun of grinding your own sesame seeds for the signature house sauce, all while enjoying endless refills of farm-to-table Japanese rice, fresh cabbage, miso soup, and fruit.
The Star of The Day — ₱150 Katsu Treat
To thank YABU
fans for 15 amazing years, Yabu is bringing back its legendary opening promo to every single branch for one day only.
On November 11, 2026, you can grab a Classic Rosu Set (80g) or Classic Chicken Set (80g) for just ₱150, originally priced over ₱420, available all day for dine-in at all standalone Yabu branches while supplies last.
Fun Pop-Ups and Cute Giveaways
The celebration doesn’t stop at the table as Yabu rolls out fun experiences and awesome merch to mark the big day.
You can head over to select malls like SM Megamall or Greenhills Mall from 2 PM to 9 PM on November 11 with your same-day receipt to snap a photobooth keepsake, grab limited-edition 15th-anniversary shirts in all branches for ₱500 each, or share your favorite Yabu memories on social media with #Happy15thYabu and @yabuph for a chance to win exclusive merch and gift certificates.
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