An integrated media community offering relatable, creative, and empowering lifestyle, business, and lifestyle-business content for Filipinos.
Mission
Vision
To lead an integrated media company that empowers brands, creators, and communities with innovative, ethical, and culturally grounded solutions.
Commitment to truth and accuracy
Deliver truthful, accurate, and reliable content across all platforms. Fact-check every piece of information before dissemination and ensure content adheres to high standards of fairness and balanced reporting.
Accountability to society
Every media output must serve a greater purpose by informing, educating, or inspiring positive action. Create content that empowers Filipino communities, fosters social justice, and promotes civic engagement while avoiding harm, exploitation, or manipulation.
Independence and editorial integrity
Maintain autonomy in editorial decisions, free from undue influence by political, corporate, or personal interests. Uphold the credibility of the company by ensuring transparency in content creation and marketing campaigns.
Respect for privacy and human dignity
Honor the privacy, dignity, and rights of individuals, especially in sensitive or vulnerable contexts. Avoid intrusions into personal matters unless doing so is clearly in the public interest.
Combatting misinformation and disinformation
Take a leadership role in identifying and addressing misinformation and disinformation. Implement robust systems for fact-checking, issue swift corrections for inaccuracies, and educate audiences on recognizing credible sources in the digital landscape.
Transparent sponsored content and ethical advertising
Clearly, label sponsored or branded content to distinguish it from editorial materials. Be transparent with audiences about paid partnerships, ensuring trust and credibility are never compromised. Advertisements must meet ethical standards and reflect the company’s commitment to authenticity.
Workplace decorum and professional conduct
Avoid excessive breaks and unnecessary distractions during work hours. Maintain a professional and efficient workplace environment that supports creativity and collaboration. Always use respectful language and maintain a professional tone in all internal and external communications. Represent the company’s values and image with dignity and professionalism.
Deliver excellence in every task
Every employee must aim to exceed expectations in their tasks, ensuring quality and timeliness in every deliverable. Take full ownership of assigned tasks and responsibilities. Strive to be proactive and solution-oriented in problem-solving and ensure work aligns with the company’s goals.
Responsiveness and accessibility
Respond to all messages, emails, and communications promptly to ensure smooth workflow and maintain trust with colleagues, clients, and partners. Employees must be available and prepared to handle urgent tasks, particularly for media operations that extend beyond traditional business hours.
Embrace technological innovation responsibly
Adopt and adapt to emerging technologies like artificial intelligence, augmented reality, and data analytics to enhance media operations. Prioritize ethical practices in the use of technology, ensuring data privacy, and safeguarding against manipulation or exploitation.
Inclusivity and representation
Reflect diverse perspectives in content, ensuring representation across gender, ethnicity, socioeconomic background, and other identities. Challenge stereotypes and promote equity and inclusivity in storytelling and media operations.
Documentation for transparency
All key decisions must be formally documented through memos, emails, or written records. Verbal agreements alone are insufficient. Maintain consistent and shared documentation practices across departments for alignment, clarity, and accountability.
Respect for intellectual property
Protect intellectual property rights and avoid plagiarism or exploitation of others’ work. Ensure that all contributions are appropriately credited and permissions are obtained for the external use of creative materials.
Commitment to environmental responsibility
Incorporate sustainable practices in media operations, from content production to workplace processes. Utilize platforms to promote environmental awareness and encourage positive actions toward climate solutions.
High-performance culture with flexibility
Media professionals must demonstrate agility in handling urgent and evolving industry needs. Employees are expected to be “always ready, always on” while balancing work-life commitments. Deadlines are crucial in the media industry. Employees must ensure efficient time management to consistently meet deliverable requirements.
Foster collaboration and mutual respect
Build a collaborative work environment by actively supporting colleagues and sharing insights for collective growth. Promote inclusivity and respect for all team members, regardless of role or position, to cultivate a healthy and productive workplace culture.
Work-life integration for well-being
While dedication and flexibility are critical, the company encourages employees to maintain a healthy balance between professional and personal commitments. This ensures long-term well-being and sustainable productivity.
Advocate Filipino values and cultural heritage
Champion Filipino values, upholding and celebrating the richness of Filipino heritage while positioning Vertikal Kreatives Inc. as a global leader in integrated media with a distinctly local voice.
Forward-looking innovation with purpose
Stay ahead of industry trends while grounding innovation in ethical considerations. Leverage tools and platforms that enhance creativity and efficiency, ensuring that technology supports, rather than detracts from, the company’s core mission of meaningful storytelling.
Simpol.ph media ethics & standard
As an integrated media community poised to lead in a fast-evolving digital era, Simpol.ph adopts ethical standards that reflect our commitment to innovation, integrity, professionalism, and cultural pride. These principles are designed to ensure excellence, foster collaboration, and align the company with future challenges and opportunities while upholding Filipino values.