How Far Can a Scoop of Ice Cream Take You? At Landers, Maybe All the Way to a Car

From Magnolia favorites to a chance at winning car

By Bhern Galarce |

April 9, 2026

As the promotion unfolds, Landers highlights how a routine ice cream run can turn into a rewarding experience, with a car prize awaiting one fortunate customer.

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From Magnolia Gold Label favorites to a chance at winning a Toyota Yaris Cross, here is why your next ice cream run might be more rewarding than usual. At Landers, that habit might actually take you further than you think.

From March 25 to May 10, 2026, the Landers Ice Cream Festival returns—and this time, every ice cream run comes with a little extra: a chance to win a brand-new Toyota Yaris Cross V CVT. Here is why this might be the one time you will not feel bad about reaching for another scoop.

A simple scoop becomes something more—an invitation to indulge in rich, velvety flavors while embracing the small rewards of everyday moments, where each serving offers both comfort and the promise of something greater.

It Starts with Ice Cream You Will Actually Want to Keep Coming Back For

This is not just about quantity; it is about options.

Done in partnership with Magnolia Ice Cream, the festival highlights the brand’s Gold Label line, alongside a wide assortment of frozen treats from around the world. Whether you are sticking to familiar favorites or trying something new, it is the kind of lineup that makes repeat trips feel justified.

And honestly, once you start, it is hard to stop at just one.

From classic favorites to premium selections, every ice cream run transforms into a delightful ritual—one that satisfies cravings while opening the door to unexpected rewards beyond the freezer.

Your Usual Ice Cream Runs Now Come with a Shot at Something Bigger

Here is where things get interesting.

Every time you stock up, you are also getting closer to a raffle entry. To qualify, members need to purchase at least P1,500 worth of participating ice cream products and reach a total spend of P4,000. Registration is done through QR codes available in store, and once you are in, every qualified purchase adds another entry.

The raffle draw will be held on May 15, 2026, at the Landers Aseana Head Office under DTI supervision.

So yes, your freezer refills could literally take you somewhere.

Magnolia’s Head of Modern Trade Sales Acie Sunga, actor Derek Monasterio, Landers Buying Division Head Edgar Fernandez, and Landers Deputy CEO Bill Cummings.

It All Kicked Off with a Pretty Sweet Start

The festival officially launched at Landers Aseana, where media, influencers, and members got first access to the deals and the desserts.

Led by Landers Deputy CEO Bill Cummings, alongside Buying Division Head Edgar Fernandez, Magnolia’s Head of Modern Trade Sales Acie Sunga, and actor Derek Monasterio, the kickoff set the tone for what is ahead: weeks of good finds, great deals, and a few surprises along the way.

There Is More to Get If You Are Already Shopping There Anyway

If you are planning to make the most out of the festival, Landers’ Executive Membership adds even more value.

Members can enjoy up to 2 percent rebate on purchases, an additional 5 percent rebate with the Landers Executive Visa Signature Credit Card, free delivery for online orders with a minimum spend, and a free personal shopper service. Everyday perks such as fuel discounts and free haircuts are also included.

Right now, it is available at an introductory price of P600, making it an easy upgrade if you are already shopping regularly.

So, How Far Can One Scoop Really Take You?

Maybe just to your couch after a long day.
Maybe to your freezer for another round.
Or, if things line up just right, maybe all the way to a brand-new car.