Color has always been one of the most important considerations when making a fashion choice — or really, any choice involving aesthetics. In fashion, color is a major factor. It is dictated by trends and, at times, by its power to influence the mood or state of the wearer.
Pantone, an American company based in New Jersey, is responsible for setting the global standard for color matching. The company assigns unique codes to an extensive range of colors, allowing industries such as graphic design, printing, production design, packaging, interior design, and, of course, fashion design to follow a consistent color standard. Each year, Pantone announces its Color of the Year, selected by the company’s color experts based on projected trends. For 2025, Pantone has chosen Mocha Mousse as the Color of the Year. Part of the brown family, it evokes feelings of luxury and indulgence.
Pantone Reveals the Color of the Year 2025. (Photo from pantone.com)
Just as Pantone selects a color to define the year, the Chinese practice of feng shui also offers its palette of auspicious hues. Through mathematical calculations in the field of geomancy and fortune-telling, feng shui experts have declared emerald green, purple, carmine red, and gold as the lucky colors of 2025. These shades represent growth, renewal, and prosperity. Such colors often influence fashion choices, especially for significant occasions like weddings, anniversaries, and birthdays.
Featuring rich shades gold, purple, carmine red, and emerald green. (Shared hue photos)
Fashion experts often recommend selecting colors based on skin complexion. Generally, individuals with darker skin tones are encouraged to wear lighter-colored clothing, while those with lighter complexions may benefit from darker hues. People with neutral skin tones can confidently wear either. This practice has been a guiding principle for generations and continues to influence fashion choices today.
Individuals with neutral skin tones can wear both light and dark colors, as well as bright colors. (Photo from anchoredinelegance.com)
There are many guidelines to help inform your decisions, but ultimately, these are just suggestions. I firmly believe that you are the best judge of what works for you — especially when it comes to fashion and, even more so, color. Gone are the days when your parents decided what you would wear. As an adult, you’ve likely discovered which colors suit you best. Your personality naturally draws you toward certain palettes. These become your preferences and your style signature. Only you truly know which colors bring you luck, enhance your attractiveness, and boost your confidence.
When clients give me the freedom to choose colors for them, I always turn to what I know about their personalities. That becomes the foundation for my choices. Black suits those who embody elegance and sophistication. Red is for the strong and commanding. Neutrals are perfect for those who exude maturity and calm. Jewel tones shine brightest on individuals with vibrant and lively spirits.
Choosing the right colors means tuning into yourself and your personality. No one is unqualified to experiment. The joy of expressing your individuality and standing out is truly something to celebrate.
Color your world with surprises! I’m your friend here, wishing you joyful, fabulous moments. Stay fashionable — bisou, bisou!
