VIKA, a premium activewear brand designed exclusively for women who move, play, and empower, has officially launched in the Philippines. The brand introduced its performance-driven line which blends athlete-level engineering with elevated everyday style—during “VIKA Her Game,”. The event is a women-led pickleball invitational held at Athlete Central PH within the OAX Complex in Cainta, Rizal.
The launch signals VIKA’s entry into the local market with a clear mission in mind, to redefine women’s sportswear. Through performance innovation, refined design, and a deep understanding of how women move across sports, training, and daily life.
Our mission is simple: to create activewear that truly understands women,” said Ronald Villamin, CEO of VIKA Sportswear.
Every piece is designed to empower women to move and lead with confidence, without compromising on comfort, function, or style.”
Built for Women in Motion
Rooted in the conviction that every woman is an athlete, VIKA creates apparel designed to support all forms of movement. From intensive training and running to recovery and daily routines. The debut collection features tailored fits and breathable, high-performance fabrics engineered for all-day wear. To ensure peak performance, each piece was developed in collaboration with Filipina athletes, trainers, runners, yogis, and lifestyle creators, ensuring the collection is refined for every move.
More than just an apparel line, VIKA positions itself as a movement, celebrating women who redefine limits and move with confidence.
“VIKA Her Game”: Sport, Style, and Community
The launch event, “VIKA Her Game,” gathered approximately 200 guests, including athletes, media representatives, influencers, and members of the active lifestyle community. The experience centered on a women-led pickleball tournament. This event is complemented by immersive brand activations, VIP hospitality, and live content captured through dedicated media and influencer engagement. Beyond a product debut, the event served as a platform to celebrate women in motion, both on and off the court.
Powered by Purposeful Partnerships
Supporting the launch were several brand partners aligned with VIKA’s mission to elevate women’s performance and lifestyle. Firs on the list is Onward; providing future-forward solutions for audio, video, and automation needs. Second is Banana Boat Sunblock; offering trusted sun protection for women performing in active outdoor conditions. Third is Mars Chocolates; including Snickers, “You’re not you when you’re hungry”, and lastly, Doublemint; “The unique minty flavor you can’t get anywhere else”.
Together, these partnerships extend the VIKA brand beyond apparel and into a comprehensive performance lifestyle ecosystem.
A New Game for Women
At its core, VIKA’s campaign is anchored in a simple belief: women are no longer playing within the limits set for them—they are redefining the game entirely.
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