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Spark Your Curiosity with IQOS Iluma Electric Purple
Unveiling a Once-in-a-Lifetime “Electric Dreams” Experience
By Simpol |
The brand has officially launched the IQOS ILUMA i Electric Purple. A vibrant new colorway inspired by the thrill of discovery and the pulse of human connection.
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Dreams actively shape a person’s life trajectory. Coloring how you see the world around you. Having a dream means recognizing that today is not a hindrance keeping you from your goals; rather, it is the exact tool required to draft those goals into reality.
By allowing your deepest goals to take root, you refuse to let imagination remain a passive, nighttime thought.
Consequently, by aligning imagination with a tangible reality, IQOS—the world’s number-one tobacco heating system—is now inviting adult smokers and legal nicotine users to step beyond the ordinary.
The rollout begins with the sleek Electric Purple IQOS ILUMA i One, which officially hit the shelves on May 16.
A Vibrant New Look with a Global Purpose
To kick off this vision, the brand has officially launched the IQOS ILUMA i Electric Purple. A vibrant new color-way inspired by the thrill of discovery and the pulse of human connection.
More than just a stunning new look, Electric Purple serves as a direct call to action. It stands as an open invitation to explore fresh possibilities. Through a global community of over 35 million adults who have successfully left cigarettes behind for a better alternative.
At IQOS, we believe that being forever curious is the inner powerhouse that fuels us to push the boundaries of continuous innovation to accelerate the end of cigarettes,” said Zhenya Ivanov, President of PMFTC Inc., the Philippine affiliate of Philip Morris International (PMI).
“It makes us who we are.”
Five Global Frontiers of the “Electric Dreams” Initiative
This relentless drive to innovate acts as the catalyst for Electric Dreams. A spectacular series of five unprecedented, specially crafted global experiences designed to turn curiosity into unforgettable stories.
Specifically, this journey takes participants across distinct countries and unprecedented adventures. From a unique experience between the city and the ocean in Portugal. To hearing a cave sing in Slovenia. And to experiencing the serene stillness of a symphony in South Korea. Each dream invites you to step inside a story and become part of something truly electrifying.
Ultimately, Electric Dreams aims to turn curiosity into unforgettable memories and stories to be shared.
As part of this journey, IQOS presents Electric Dreams—a series of five unprecedented, specially crafted and once-in-a-lifetime experiences.
With the IQOS ILUMA i Electric Dreams initiative, we encourage adult nicotine consumers to embrace an electric way of dreaming,” Ivanov noted. “IQOS Electric Dreams welcomes adult smokers to explore the electric dimension of curiosity, guiding them toward new adventures, stronger connections, and ultimately making them aware of better alternatives to cigarettes such as IQOS.”
A Foundation Built on Trust and Innovation
Clearly, the rapid global shift toward IQOS is no coincidence. According to Ivanov, the brand’s success stems directly from its core foundations.
The growth is not accidental,” Ivanov emphasized. “It is a result of our sustained investment in our science, in our product, in our stores, in our people, and most importantly, the trust that we have built through our consumers.”
Drop Dates, Availability, and Responsible Choices
In terms of availability, the rollout begins with the sleek Electric Purple IQOS ILUMA i One, which officially hit the shelves on May 16. You can find it right now at official IQOS Stores, IQOS.com, and select Lighters Galore and 7-Eleven branches nationwide.
Meanwhile, to add to the thrill, keep your eyes peeled because the premium Electric Purple IQOS ILUMA i and ILUMA i Prime models are dropping next.
And lastly, IQOS dedicates itself to innovating smoke-free alternatives while remaining equally committed to responsible consumption. The brand designs this heat-not-burn technology strictly for adult smokers and existing nicotine users who are looking for a better alternative to cigarettes. To learn more, visit IQOS Philippines.
