DENR Recognizes SM Group for Pioneering Plastic Recovery and Waste Management Initiatives

Highlighting innovative approaches to sustainability and responsible corporate practices

Department of Environment and Natural Resources (DENR) Undersecretary for Policy, Planning and International Affairs Atty. Jonas Leones; DENR Secretary Raphael P.M. Lotilla; SM Supermalls Assistant Vice President for Waste Management and Sustainability Solutions and SM GUUN President George Cheung; SM Investments Corporation Head of Investor Relations and Sustainability Timothy Daniels; SM Retail, Inc. Vice President for Sustainability Suyin Liu; Philippine Alliance for Recycling and Materials Sustainability (PARMS) President Engr. Jess G. Reyes; DENR Assistant Secretary for Environment and concurrent Environmental Management Bureau (EMB) Director Jacqueline A. Caancan.

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For consumers and communities, sustainable practices are no longer optional; they directly impact the quality of life, public health, and the environment we all share. SM Group’s proactive measures in plastic reduction, recycling, and waste management demonstrate that businesses can play a leading role in creating cleaner, more resilient communities while also influencing everyday habits. In fact, SM Group sustainability initiatives Philippines are recognised for making a difference in local communities.

Driving Change Through Group-Wide Sustainability

PASAY CITY, Philippines, Feb. 20, 2026 — The Department of Environment and Natural Resources (DENR) recently cited SM Group for its exemplary support of the Extended Producer Responsibility Program (EPR), aimed at reducing plastic use, recovering plastic packaging, and strengthening on-the-ground waste systems across its diverse businesses. The recognition followed a Jan. 30, 2026, event that highlighted SM’s coordinated approach, which went beyond compliance with Republic Act No. 11898, or the EPR Law of 2022, and focused on advancing recovery, reduction, innovation, and inclusive circular economy practices supporting the national Zero Waste to Nature agenda. Moreover, these SM Group sustainability initiatives Philippines represent true leadership in environmental advocacy.

“This award is a credit to every part of the SM Group, and we’re very grateful to receive it. From our retail business to our banks and logistics companies, they have been reducing their plastic footprints in their packaging and influencing consumer behavior to use less plastic,” said SM Investments Corporation head of investor relations and sustainability, Timothy Daniels.

Innovations in Waste Management

SM Prime Holdings, Inc., through its #SMWasteFreeFuture initiative, has partnered with Japanese waste processing firm Guun Co., Ltd., to convert waste back into new materials at its first waste processing factory in Consolacion, Cebu. The company has also installed RDC-labeled bins across various properties nationwide, sorting recyclables, disposables, and compostables into appropriate streams for recycling, energy recovery, and soil conversion. Consequently, SM Group sustainability initiatives Philippines are leading the way in responsible waste management practices.

“GUUN is a collaboration across the Group that ensures consumption or waste is not the end of the economic cycle,” said SM GUUN president George Cheung, who also serves as SM Supermalls’ assistant vice president for waste management and sustainability solutions.

Uniting Initiatives Across the SM Ecosystem

The #SMWasteFreeFuture campaign consolidates sustainability initiatives across the SM ecosystem into a centralized system. SM Supermalls leads with its Trash-to-Cash (TTC) program, enabling customers to exchange recyclables for cash, while SM Markets promotes eco-friendly retail practices, such as encouraging reusable bags. In 2025 alone, SM Markets sold 20.8 million Green Bags, preventing an estimated 31.2 million plastic bags from entering the waste stream. In summary, SM Group sustainability initiatives Philippines are making significant progress toward eco-friendly transformation.

“When we look at plastics, which are a significant problem in the Philippines, we have implemented a range of practical and commercially viable initiatives, all making meaningful differences,” Daniels added.

Why This Matters to Everyone

Sustainability efforts like SM’s matter because they translate corporate responsibility into tangible benefits for communities and consumers. Cleaner environments reduce health risks, inspire responsible consumption, and promote long-term ecological balance. By participating in recycling programs or supporting businesses that prioritize eco-friendly practices, individuals become part of a broader movement toward a sustainable future, benefiting both present and future generations.

SM Investments Corporation remains a leader in retail, property, and banking in the Philippines, leveraging its market position to influence sustainable practices and community engagement across multiple sectors.

For more information, visit www.sminvestments.com or email smic_corpcomm@sminvestments.com.

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