The Quezon City government has launched its latest tourism slogan, “QC: More to Explore,” in an effort to establish the city as a premier cultural and tourism destination in Metro Manila. The branding initiative aims to highlight the city’s rich history, cultural heritage and diverse attractions for both local and international travelers.
“This is more than just a slogan — it’s a statement that Quezon City is a thriving destination with something new and exciting at every turn,” Mayor Joy Belmonte said. “We want to inspire our QCitizens, tourists and visitors to immerse themselves in everything QC has to offer,” she added.
Inspired by the city’s official colors — blue, red and yellow — the new branding logo features a modern yet timeless design. The tagline “More to Explore” reflects the city’s vastness and endless opportunities for discovery, inviting visitors to experience Quezon City’s dynamic blend of history, culture, nature and entertainment.
As part of the campaign, the city unveiled a new tourism video, produced in collaboration with QCinema filmmakers. The promotional film takes a fresh and engaging approach to storytelling, using wit and creativity to showcase must-visit destinations and hidden gems — including historical landmarks, culinary spots and eco-friendly sites. It features stories from adventure seekers, food lovers and art enthusiasts. The video serves as both an invitation and a challenge: to explore beyond the usual sights and dive deeper into Quezon City’s cultural fabric.
The ‘QC: More to Explore’ campaign highlights Quezon City’s rich history, culture, attractions and activities, positioning it as a top destination for tourists. Mayor Joy Belmonte, City Administrator Mike Alimurung, Acting Chief Tourism Operations Officer Giana Barata and department heads led the official launch of the new tourism logo and branding at the QCX Event Center. (SHARED PHOTO)
“We want visitors to see that QC is not just a getaway, but a destination in itself — full of history, culture and unique experiences that make it truly special,” said Giana Aira Barata, acting chief of the Quezon City Tourism Department’s tourism operations.
Following the launch, content creators and members of the media were invited to the QC Time Capsule Day Tour, which highlighted key sites and attractions in the city. The itinerary included the Presidential Car Museum, Mira Nila Heritage House, Las Casas Filipinas de Acuzar (Quezon City branch), The UP Oblation by National Artist Guillermo Tolentino, the Parish of the Holy Sacrifice, and the Maginhawa Arts and Food Hub.
Quezon City is also home to some of the country’s grandest cultural events, including the historic La Naval de Manila celebrations, the QCinema International Film Festival, and Metro Manila Pride March, the largest Pride event in Southeast Asia. Likewise, the city has served as the backdrop for pivotal moments in Philippine history, such as the Cry of Pugad Lawin, the Battle of San Mateo, and the EDSA People Power Revolution — cementing its status as the birthplace of Filipino nationhood.
“We are proud of what Quezon City has become, and this branding reflects our vision for a future where our city continues to grow as a cultural and tourism powerhouse,” Mayor Belmonte said. The “QC: More to Explore” campaign underscores the city’s commitment to sustainability, innovation and cultural preservation.
