Celebrating its sixth year of local expansion in Singapore, global pop culture and art toy leader POP MART has officially unveiled its brand-new two-story store at Resorts World Sentosa (RWS).
This launch introduces the first POP BAKERY in Southeast Asia. Capitalizing on Sentosa’s resort atmosphere, character-based immersive interactions, and limited-edition products. The location is positioned to become a central landmark for pop culture consumption in Singapore and the broader region.
A Premier Two-Story Haven for Pop Culture Enthusiasts
Nestled in Villa A of Resorts World Sentosa, the premium standalone store sits directly opposite Universal Studios Singapore and near the coast. Designed with a dual-space layout, the flagship location presents an integrated experience combining designer toy retail with themed dining.
The first floor retains POP MART’s classic flagship retail form. Featuring a full range of toys with the company’s flagship characters, trendy merchandise, and exclusive seasonal collections. Meanwhile, the newly launched second floor exclusively houses the new POP BAKERY. Marking a key milestone in POP MART’s cross-category expansion. POP BAKERY originally debuted within POP LAND. The company’s theme park in Beijing, aiming to deliver fantasy and sweetness to fans through playful desserts, handcrafted beverages, and immersive experiences.
This new store at Resorts World Sentosa brings our characters to life in a space where fans can shop, discover and immerse themselves in the POP MART universe,” said Mr. Justin Moon, Chief Growth Officer at POP MART.
Housed within its standalone villa, with POP BAKERY making its Southeast Asia debut on Level two, we’re extending that experience beyond just retail. Twinkle Twinkle, our POP MART Friend will also make its first overseas residency right here at this store, bringing joy and fun to all our fans.” he added.
Elevating Experiential Retail in Singapore
The opening reflects a shared vision between POP MART and Resorts World Sentosa to create new destination experiences for visitors. Bridging the gap between traditional collectibles and experiential lifestyle offerings.
As we celebrate our sixth anniversary in Singapore, the launch of the first SEA POP BAKERY marks an important milestone in our long-term commitment to the country,” said Mr. Xiaoyang Zhang, Head of POP BAKERY.
Leveraging the unique tourism, leisure and cultural advantages of Resorts World Sentosa, Singapore’s premier resort and lifestyle destination. We aim to break the boundary between traditional art and cultural and experiential consumption.” Mr. Zhang emphasized.
The store is designed to bring the signature joyful atmosphere of POP LAND to Singapore. Visitors can enjoy a playful and nostalgic environment while having the chance to meet some of POP MART’s most popular characters within the store, creating special moments for fans of all ages.” he added.
Expressing enthusiasm for the collaboration, Ms. Lee Shi Ruh, Chief Executive Officer of Resorts World Sentosa Pte. Ltd., noted how the addition enhances the island’s lifestyle ecosystem.
We’re delighted to welcome POP MART’s newest store, along with its first Southeast Asian POP BAKERY, to Resorts World Sentosa. This addition strengthens our retail and dining offering with an experience that’s playful, shareable and completely unique to Singapore.” Lee expressed.
It’s exactly the kind of distinctive, only-in-RWS attraction we want our visitors to discover.” she added.
Exclusive Debut Collections and Character Appearances
To celebrate the grand opening, POP MART prepared a rich lineup of exclusive limited-edition products and marketing activities. The brand introduced a new design merging the character Twinkle Twinkle with the Singapore Merlion accompanied by themed merchandise. Furthermore, the artists behind HACIPUPU and CHAKA are scheduled for in-store appearances. Autograph-signing sessions, and fan meet-and-greets during the opening campaign.
Most notably, POP MART’s iconic character Twinkle Twinkle makes its first-ever overseas debut in Singapore. The grand opening day highlights an exclusive performance by Twinkle Twinkle, offering rare interactive moments. Moving forward, the store will regularly host meet-and-greets featuring various “POP MART Friends”. granting fans ongoing opportunities to interact with their favorite characters.
Culinary Craftsmanship Infused with Local Flavors
Born out of POP LAND, POP BAKERY was built upon extensive preparations. Prior to this launch, the bakery concept expanded across more than 30 mobile dessert kiosks in the Chinese mainland, alongside a flagship brick-and-mortar location in Aranya. Consequently, the Sentosa location stands as only the second standalone POP BAKERY store in the world.
Furthermore, this debut presents a fusion of POP MART’s classic intellectual property (IP) gourmet system and localized Singaporean flavors. Retaining its signature whimsical dessert aesthetic inspired by fairy-tale themes. The bakery has crafted exclusive offerings tailored specifically for the Singapore market.
Notable menu items incorporating classic Southeast Asian ingredients and tropical tastes include Twinkle Twinkle Tangy Coconut Mousse, Twinkle Twinkle Sweet Coconut Mousse. Go Around with Twinkle Twinkle Sea Salt & Coconut Flavoured Popsicle, and PUCKY Xiao Long Bao Dessert.
Every item from POP BAKERY adheres to the brand’s “Bake a Wish” creative concept. Transforming recognizable character designs into portable, collectible, and edible art.
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