Get ready for an exciting shift in local mobility as a major global tech and automotive brand makes its grand arrival in the country, teaming up with a true entertainment icon.
The Grand Debut in Manila
First, the stage was set at the SM Mall of Asia Arena on September 25. Furthermore, the venue buzzed with energy during the XPENG official Philippine launch. Meanwhile, star-studded performances by TJ Monterde, P-Pop group GAT, and Criselda Alvarez thrilled the crowd. Most importantly, the brand introduced its first two vehicles locally: the XPENG X9 Ultra-Intelligent Seven-Seater MPV and the XPENG L03 Next-Generation AI SUV Coupé. Additionally, guests caught a sneak peek of the wider Physical AI ecosystem, featuring the X2 Flying Car and the IRON Humanoid Robot.
Why Anne Curtis Fits the Brand
Next, let us look at why this partnership makes complete sense.
Naturally, Anne’s confidence, curiosity, and forward-looking spirit align perfectly with the brand’s core values. Consequently, company leadership noticed her unique appeal. As Hanna Tao, Southeast Asia Marketing Director of XPENG, explained:
Anne brings together elegance, energy, intelligence and authenticity,”
said Hanna Tao, Southeast Asia Marketing Director of XPENG.
She is modern, stylish and constantly evolving while remaining true to her audience. As we begin our journey in the Philippines, we are excited to have her as our partner in bringing XPENG’s premium and human-centered vision of intelligent mobility to Filipino drivers.”
Personal Connection to Driving
Finally, the collaboration goes far beyond a simple endorsement. In fact, it started with a genuine test drive.
Anne shared her personal experience behind the wheel. As she noted:
Ever since I first drove the XPENG L03, I’ve wanted people to experience it for themselves,”
said Anne.
I love discovering things that feel fresh and exciting, and that’s what I felt with XPENG. It’s smart and stylish, but it also feels very intuitive, like the car is designed around you and what you need.
I’m really happy to be part of bringing that experience to more Filipinos,”
Through this bond, XPENG hopes to make advanced electric vehicles more accessible and engaging for everyone.
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