Are we collectively vibing with old MYX-esque visuals and music again?
Lately, nostalgia has been making a massive comeback across the Filipino music scene, as late-’90s and early-2000s R&B vibes are being reclaimed for a brand-new generation of Gen Z listeners. Right at the center of this movement is artist-producer Fern., whose track is currently riding a fresh wave of pop culture momentum.
Humor-Driven Remix
For starters, Fern.’s song “Kahit Na Umulan” recently blew up on TikTok thanks to the platform’s unpredictable, humor-driven remix culture.
From the Dinorobong Tubo dance trend all the way to Dante Gulapa’s Flying Eagle take, the track suddenly found a whole new life online. As a result, this viral moment really showcases how music discovery works today, seamlessly shifting between pure sincerity and playful humor to reach listeners way past a song’s original release window.
The MYX-esque Online Traction
Interestingly enough, Fern. caught wind of this viral explosion completely by surprise while waiting on connecting flights back from Canada as his stream counts began to skyrocket.
Reflecting on the sudden boost, Fern. says,
All of a sudden it became a trend, but none of those are controlled by us, We put the song out there, and I think people have just gotten accustomed to my vibe, sound, and brand.”
Furthermore, he credits this resurgence to a growing appetite for heartfelt, romantic R&B over fast-paced tracks, noting,
People are getting tired of fast, upbeat stuff, the heartfelt ones are making a huge comeback. It’s a cycle.”
It’s Out, Kahit Na Umulan
To capitalize on all this online excitement, Fern. and his team officially rolled out the music video for “Kahit Na Umulan,” which was shot in Canada under his close creative control.
Visually, the video blends rainy, sensual imagery with millennial R&B storytelling, pop culture references, and cinematic touches.
This release aligns perfectly with Fern.’s journey towards total creative independence as he zeroes in on an authentic sound that feels entirely his own.
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