In a world where travel and dining experiences are increasingly curated, the question arises: how does one truly connect with a destination? SM Hotels and Conventions Corporation (SMHCC) offers the answer in Iloilo, giving visitors the chance to taste, learn, and immerse themselves in the region’s rich cultural and culinary heritage. Through its programs at Park Inn by Radisson Iloilo, the hotel provides not only a luxurious stay but also a meaningful journey into the heart of Ilonggo traditions. Travelers, food enthusiasts, and culture seekers alike leave with more than memories—they gain an understanding of the stories, flavors, and artistry that define Iloilo. Moreover, for those seeking an Iloilo culinary heritage experience, these offerings deliver genuine immersion in local culture.
Honoring Ilonggo Heritage Through Culinary Excellence
Iloilo, recognized as the Philippines’ first UNESCO Creative City of Gastronomy, is stepping into the spotlight through two signature initiatives: the launch of the Beyond the Plate program and Kusina de Ilonggo: Mga Panubli Nga Sabor. These programs celebrate the city’s culinary artistry while cultivating local talent and preserving regional identity. Visitors participating in these programs are treated to an unparalleled Iloilo culinary heritage experience.
“At SM Hotels, our success grows with the communities we serve,” said Leah Magallanes, vice president for quality and sustainability at SMHCC. “Through Park Inn by Radisson Iloilo, we proudly stand as a tourism partner in celebrating heritage, empowering local talent, and opening doors to authentic Filipino experiences.”
At the heart of this cultural showcase is Ani Restaurant, where Kusina de Ilonggo: Mga Panubli Nga Sabor transforms meals into immersive storytelling. Diners experience heirloom recipes and traditional flavors passed down by Ilonggo families, connecting generations through taste and history. Each dish tells a story, offering guests a richer, more meaningful encounter with Iloilo’s heritage. For many, Ani Restaurant is the highlight of their Iloilo culinary heritage experience.
Beyond the Plate: Training the Next Generation
SMHCC’s Beyond the Plate program, recognized by UNESCO as a best practice, underscores sustainable tourism by investing in skill development for local professionals. Journalists, vloggers, and content creators participate in training that enhances their culinary storytelling, equipping them with techniques to capture food, culture, and hospitality in ways that resonate with modern audiences.
“This program taught me to see culinary experiences not just as meals, but as stories to be told,” said Kris Cruz, an award-winning mobile phone photographer and participant. “From capturing textures and colors to presenting narratives that reflect culture, the insights I gained here are invaluable.”
The initiative brings together esteemed professionals, including:
- Hazel P. Villa, associate professor and respected writer on Iloilo’s culture and gastronomy
- Rouel Guanzon, general manager of Park Inn by Radisson Iloilo and veteran hospitality educator
- Chef Cidj Jalandoni, executive chef for Western Visayas at Nestlé Philippines
- Leah Magallanes, a certified working chef with Michelin-starred kitchen experience
Through this hands-on approach, visitors and participants gain an understanding of culinary artistry, heritage preservation, and professional excellence—all while experiencing Iloilo’s culture firsthand. In summary, the Iloilo culinary heritage experience gained through these activities is both educational and unforgettable.
Experiencing Iloilo: A Gateway to Culture and Cuisine
Strategically located in Mandurriao and connected to SM City Iloilo, Park Inn by Radisson Iloilo provides easy access to the city’s historic landmarks and vibrant cultural scene. Guests can explore Iloilo’s heritage while enjoying thoughtfully curated accommodations and dining experiences.
“This visit has been eye-opening,” shared guest Maria Ledesma. “I didn’t just enjoy incredible food—I learned the stories behind each dish. Experiencing Iloilo this way makes every moment more meaningful.”
By combining culture, cuisine, and sustainability, SMHCC demonstrates how hospitality can enrich not only the traveler’s experience but also the community it serves. Visitors leave not only with memories but with a deeper appreciation for Iloilo’s culinary legacy, its talented professionals, and the region’s vibrant culture. For anyone eager to experience the true essence of Iloilo, this is more than a destination—it is a journey into the soul of a city.
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