PASAY CITY, Philippines — In an increasingly digital age, stakeholders want timely, clear, and meaningful insights into how major corporations operate and create value. SM In Focus stakeholder communication has become more essential than ever as transparency and engagement are prioritised. SM Investments Corporation’s online platform, SM In Focus, delivers exactly that, giving investors, partners, customers, and the public a direct window into the company’s performance, strategic direction, and impact across retail, property, and banking sectors. With more than 137,000 subscribers and over 2.5 million views since its launch, the platform is rapidly becoming a key communication channel for the SM Group.
SM In Focus: A Bridge Between SM and Its Stakeholders
Launched in late 2024, SM In Focus was conceived as part of SM’s broader push to improve transparency and accessibility in stakeholder communication. The platform—hosted by award-winning Filipino broadcast journalist Rico Hizon, now senior vice president for corporate relations of SM Investments—offers structured, multimedia content about the company’s business performance, innovation, and value creation.
Since its inception, the platform has produced more than 440 videos and over 14,000 watch hours, signaling strong and sustained audience engagement. The content goes beyond corporate results, highlighting human stories and strategic initiatives across the conglomerate’s integrated ecosystem.
“SM In Focus enhances our ability to communicate the Group’s activities and outcomes in a more accessible and consistent manner,” Hizon said in a company statement, emphasizing the platform’s role in telling SM’s story more effectively to a broad audience.
A Communication Tool That Matters
For readers, investors, and stakeholders, SM In Focus matters because it translates complex business initiatives into engaging, understandable narratives, giving access to insights that would otherwise be scattered across reports and press releases. This democratization of corporate information helps build trust, supports better decision-making, and strengthens alignment between SM and its audiences.
Moreover, the platform supports internal collaboration by featuring contributors from various SM business units, which, according to Elizabeth Anne “Lizanne” Uychaco, executive vice president and executive producer of SM In Focus, “strengthens collaboration and improves how we communicate our strategy and impact.”
Recognized Communication Excellence
SM’s broader commitment to effective communication is well acknowledged. In 2025, the SM Group earned multiple awards for communication excellence from the International Association of Business Communicators at the 21st Philippine Quill Awards, where SM Investments was recognized for its integrated reporting and strategic communication efforts—demonstrating that its communication initiatives are not only expansive but also impactful.
The continued success of SM In Focus underscores a significant shift in corporate communication—one where engagement and transparency go hand in hand, ultimately benefiting stakeholders of all kinds through readily accessible information and storytelling.
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