Liver health is often overlooked because it rarely shows early warning signs, yet it plays a vital role in sustaining daily energy, metabolism, and overall wellness. Understanding its importance now helps prevent long-term complications that are often discovered too late. Experiencing initiatives like this allows people to recognize risks early and take simple, proactive steps toward better health.
A Public Health Activation Centered on Awareness and Action
In celebration of World Liver Day, Essentiale Forte P transformed One Ayala in Makati City into an immersive learning space through its two-day “Atay Aksyon Nation” experience held on April 18 and 19. The initiative combined education, interactive exhibits, and on-site medical consultations to address the growing concern of liver-related diseases in the Philippines, where millions may remain undiagnosed due to the absence of early symptoms.
The activation was designed not only as an informational campaign but as a hands-on experience that encouraged Filipinos to understand liver function and take preventive action before complications arise.
Turning One Ayala into a Liver Health Learning Hub
“Atay Aksyon” reimagined a public space into a modern health engagement zone featuring interactive booths, guided activities, and commitment-setting stations. Visitors were able to explore how the liver functions through simplified learning experiences while engaging in discussions about lifestyle habits that directly impact liver health.
On-site consultations with licensed medical professionals were also offered free of charge, allowing participants to receive personalized assessments and guidance.
The Silent Burden of Liver Disease in the Philippines
Medical experts emphasized the urgency of awareness, noting that liver conditions often progress without noticeable symptoms.
Dr. Anna Guia Limpoco of the Philippine Academy of Family Physicians highlighted the scale of the issue, stating:
“The liver performs more than 500 essential functions in the body. Without it, survival is impossible. In the Philippines alone, an estimated 80 million people are affected by liver disease…”
She further warned that many individuals delay check-ups because they feel healthy, allowing conditions to progress unnoticed.
Dr. Karen De Luna of the Hepatology Society of the Philippines also stressed prevention through lifestyle and medical support:
“These medicines also have anti-inflammatory and antioxidant effects, and their benefits have been supported by numerous studies.”
Advocacy Through Experience and Public Engagement
Beyond medical education, the campaign incorporated interactive storytelling, guided learning stations, and live discussions that encouraged participants to reflect on their daily habits.
Essentiale Forte P Brand Manager Gheck Barlis emphasized the importance of accessibility in health education:
“Many Filipinos still overlook liver health until it becomes a serious concern—our goal is to empower Filipinos with the right knowledge and encourage proactive steps toward protection.”
Community Voice and Advocacy in Action
Actor and advocate Ogie Alcasid, known in the campaign as “Tatay Atay,” reinforced the importance of early action:
“Bilang Tatay Atay, gusto kong ipaalala sa lahat ng Pilipino na ang pag-aalaga sa atay ay pag-aalaga rin sa sarili at sa pamilya… sana mas marami ang ma-encourage na kumilos nang maaga.”
His message underscored the emotional and familial dimension of health responsibility, framing liver care as part of everyday self-care.
Corporate Commitment and Long-Term Health Support
The initiative also extended beyond the event through partnerships and ongoing programs. Mercury Drug supported the campaign with on-site availability of Essentiale products, while a buy-and-donate program enabled broader access to liver-support supplements through the Mercury Drug Foundation.
Additionally, year-round SGPT testing initiatives across Mercury Drug branches aim to normalize preventive screening as part of routine healthcare.
Public Health Relevance in Everyday Life
Liver health is not only a medical concern but a daily lifestyle issue influenced by diet, exercise, and awareness. Campaigns like “Atay Aksyon Nation” highlight how early education and accessible health services can shift public behavior toward prevention rather than treatment.
For readers, the message is direct: awareness today can reduce health risks tomorrow, especially for conditions that develop silently over time.
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