“Tara!” is a familiar Filipino colloquial expression meaning “Come on!”, “Let’s go!”, or “Join me!” It embodies the warmth, spontaneity, and shared spirit of exploration that define Filipino travel.
Drawing inspiration from this simple yet powerful phrase, Megaworld Hotels & Resorts (MHR) named its newest campaign TARA! as a heartfelt call for Filipinos to travel more often, explore deeper, and reconnect with various destinations through affordable stays and value-driven travel experiences.
A Flavorful Launch in the Heart of Manila
The campaign was officially unveiled during a media launch held at Hotel Lucky Chinatown on July 6, 2026, which was attended by members of the travel and lifestyle media alongside local content creators.
Following the formal launch, guests embarked on a curated Binondo Food Crawl. This interactive experience showcased Manila’s vibrant culinary heritage, effectively demonstrating how meaningful travel experiences can begin right within one’s own city.
Aligning with National Tourism Goals
Newly appointed Undersecretary Stanley Ng of the Department of Tourism graced the event to recognize MHR’s initiative. He highlighted how deeply aligned the campaign is with the department’s own “Discover More to Love” initiative, which encourages Filipinos to experience more of what Philippine destinations have to offer.
This campaign reflects our shared belief with the Department of Tourism that domestic tourism remains one of the strongest drivers of a resilient and sustainable tourism industry,” said Cleofe Albiso, Managing Director of Megaworld Hotels & Resorts.
Through TARA!, we hope to make discovering more to love about the Philippines easier, more accessible, and ultimately more rewarding for every Filipino.” she added.
Expanding Horizons Across the Archipelago
As the largest hotel operator in the Philippines, boasting 16 hotels and more than 9,000 room keys across Metro Manila, Batangas, Boracay, Cebu, and Iloilo, MHR provides travelers with numerous ways to rediscover the country through the TARA! Initiative.
TARA! is not just another hotel room promotion,” explained Loleth So, Group Commercial Director of Megaworld Hotels & Resorts.
It is an invitation for Filipinos to rediscover the incredible destinations we already have, from the heritage streets of Manila and Iloilo to the pristine beaches of Boracay and Cebu to the cool escapes of Batangas.” she explained.
Accessible Gateways and Promotional Details
To bring this vision to life, participating hotels are featuring promotional rates starting at PHP 3,800. Room-only offers are available at the following properties:
- Belmont Hotel Manila
- Savoy Hotel Manila
- Grand Westside Hotel
- Kingsford Hotel Manila
- Richmonde Hotel Iloilo
- Belmont Hotel Iloilo
- Mercure Mactan Cebu
Meanwhile, guests seeking stays that include breakfast can enjoy the same entry rate at Hotel Lucky Chinatown, Chancellor Hotel Boracay, Belmont Hotel Boracay, Savoy Hotel Boracay, Richmonde Hotel Ortigas, and Savoy Hotel Mactan. For those looking at Eastwood Richmonde Hotel and Twin Lakes Hotel, accommodations are available starting from PHP 5,800.
The booking period runs from June 17 to November 29, 2026, which stays valid until November 30, 2026. To secure a booking, guests may contact their preferred participating hotel directly or make a reservation through the official property website using the promotional code TARAMHR.
Driving the Economic Engine of Domestic Travel
The launch of the TARA! campaign comes at a pivotal time, as domestic tourism continues to demonstrate remarkable resilience in powering the national travel industry. According to data from the Department of Tourism, domestic travel generated PHP 3.26 trillion in tourism spending last year, reflecting a 3 percent increase from the PHP 3.16 trillion recorded in 2024.
Ultimately, TARA! serves as a timely reminder for local travelers that there is always more to discover, more to experience, and indeed, more to love right at home in the Philippines.
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