Why Hotels Are Following Filipinos South

How SM Hotels is expanding south

Park Inn by Radisson SM City Dasmariñas rendering
Park Inn by Radisson SM City Dasmariñas façade

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For a long time, new hotels meant one thing: central business districts, airports, or far-flung resort towns. Today, the map looks different. Meetings happen beside malls. Family gatherings move closer to home. Work, errands, and leisure now share the same geography.

Across Southern Metro Manila and nearby provinces, hotels are beginning to follow where Filipinos already live, shop, and gather. One clear signal of this shift is the latest set of developments announced by SM Hotels and Conventions Corporation (SMHCC) in partnership with Radisson Hotel Group—projects that place hospitality inside everyday life rather than apart from it.

Built Where People Already Are

Set to open in the fourth quarter of 2027, Park Inn by Radisson SM City Dasmariñas will sit beside one of Cavite’s largest retail hubs. The midscale hotel will feature 148 guestrooms and one suite, a fitness center, and an all-day dining restaurant designed to seat 70 to 78 guests.

More telling than the room count is how the property is planned to be used. Two function rooms with a combined area of nearly 240 square meters, along with three meeting rooms totaling close to 161 square meters, allow meetings, trainings, and intimate celebrations to happen without traveling into Metro Manila. In cities like Dasmariñas, where workdays and family life increasingly overlap, proximity matters.

Groundbreaking Ceremony led by: SM Hotels and Conventions Corporation (SMHCC) Senior Vice President for Operations Cathy Nepomuceno, SMHCC Senior Vice President for Project Management and Technical Support Services Eric Uy, Dasmariñas City Mayor Jenny Austria-Barzaga, SMHCC Executive Vice President Peggy Angeles, and SMHCC Vice President for Business Development Neil Rumbaoa

A New Kind of Hospitality Hub

That same logic shapes SM Hotels’ developments at the 67-hectare SM Mall of Asia Complex, which has evolved into a permanent center for retail, events, and large-scale gatherings.

By 2031, the district will be home to a dual-brand hospitality hub anchored by Radisson Hotel SM Mall of Asia Manila. The full-service property will feature 200 rooms, including 49 suites and a presidential suite, along with social spaces such as a lobby lounge bar, a specialty rooftop bar and restaurant, and a pool bar.

Meetings and events are central to the design. The hotel will offer 3,486 square meters of total event space, highlighted by a 2,160-square-meter ballroom, supported by amenities including a gym, an outdoor swimming pool, and an outdoor kids’ pool.

Sharing the same precinct is Park Inn by Radisson SM Mall of Asia Manila, which will add 300 rooms, including 45 suites, as a midscale counterpart. Facilities include a coffee bar, pool bar, gym, and outdoor pools—serving travelers attending exhibitions, conferences, or extended work stays in the area.

The surrounding district already hosts key demand drivers such as SM Mall of Asia Arena, SMX Convention Center Manila, and the upcoming SMXCITE, expected to open by 2027 and designed to accommodate up to 20,000 attendees.

Placing of time capsule to commemorate the milestone led by: SM Hotels and Conventions Corporation (SMHCC) Executive Vice President Peggy Angeles, SMHCC Senior Vice President for Project Management and Technical Support Services Eric Uy, and Dasmariñas City Mayor Jenny Austria-Barzaga

Looking Further South

The southward movement continues in Santa Rosa, Laguna, a city increasingly shaped by industrial growth and residential expansion. Park Inn by Radisson SM City Santa Rosa, slated for 2029, will introduce 200 rooms, including 25 suites, to the city center.

The hotel will include three food and beverage outlets, meetings and events facilities, and leisure amenities such as a gym, outdoor swimming pool, outdoor kids’ pool, and play areas—positioning it as a practical option for business travelers and families alike.

What the Shift Reveals

Rather than concentrating growth in a single destination, SM Hotels’ approach spreads hospitality infrastructure across retail-linked and transport-accessible districts—places where daily life already unfolds. It reflects a simple reality: Filipinos are no longer moving only toward city centers for work, events, or celebrations. Increasingly, those activities are happening closer to home.

As travel patterns and regional mobility evolve, hotels are adjusting in quiet, practical ways—following people south, and meeting them where they already are.

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