Marian Rivera, one of the Philippines’ most beloved actresses, has joined the Palawan Group of Companies (PGC) as its newest brand ambassador, aligning her name with a financial institution known for its reliability and reach.
The partnership underscores a shared commitment to accessibility and trust, values that have defined both Rivera’s public image and PGC’s longstanding service to millions of Filipinos.
Since its founding in 1985, the Palawan Group of Companies has grown into a financial cornerstone, offering services that range from pawning to remittances through Palawan Express Pera Padala, as well as insurance via Palawan ProtekTODO, credit solutions through Palawan Credit, and digital financial transactions via PalawanPay. With more than 70,000 branches, Pera Padala outlets, and PalawanPay Money Shops nationwide, the company has become a critical player in the country’s financial landscape.
Rivera, celebrated for her strong family values and pragmatic approach to financial management, sees this collaboration as more than just an endorsement deal.
“This partnership is a dream come true for me,” she said. “I’ve always admired how Palawan continues to innovate, making financial transactions easier and more accessible for Filipinos. It’s an honor to be part of a brand that truly understands the needs of the people.”
For PGC President Bobby Castro and CEO Karlo M. Castro, Rivera’s appointment represents more than just a high-profile collaboration such that it is a reflection of their company’s story.
“Marian’s journey mirrors Palawan’s own — a story of perseverance, hard work, and an unwavering commitment to serve,” they said in a statement. “She embodies the same values that drive us to be there for Filipinos, especially those who rely on our services for their everyday needs.”
Rivera hopes to use this platform to encourage Filipinos to take a more thoughtful approach to money management. As a mother, wife, and entrepreneur, she understands the weight of financial decisions and wants to inspire others to make informed choices.
“For many families, especially those with loved ones working overseas, financial security starts with smart, reliable options. That’s what Palawan provides,” she said. “I hope to encourage more Filipinos to plan for their future, to be intentional about how they handle their money.”
As Palawan rolls out its new slogan — “Subukan Na at Patunayan! I-Palawan Mo na ’Yan!” — the company is doubling down on its commitment to financial empowerment.PGC aims to reinforce its role as a trusted provider of quick, affordable, and accessible financial services with Rivera as its newest ambassador.
