The International Olympic Committee (IOC) has announced a worldwide Olympic partnership with global technology company TCL through 2032. TCL will serve as the official worldwide Olympic and Paralympic partner in the home audiovisual equipment and home appliances category.
TCL products will enhance experiences for fans and athletes, from digital displays at the Olympic Games to household appliances in the Olympic Village. As part of this partnership, the organizations will collaborate to bring the excitement of the Games to billions of fans worldwide through innovative marketing campaigns. TCL will also support the IOC’s Olympic AI Agenda, enhancing fan and athlete experiences both on-site and at home. Additionally, TCL will contribute to the “Athletes’ Moments” initiative, which allows athletes to connect with loved ones immediately after competing.
Under the agreement, the IOC will redistribute the revenue it receives to support sports organizations globally, including every National Olympic Committee and its athletes, as well as the organizing committees for the Olympic Games and the Youth Olympic Games through 2032.
Thomas Bach, president of the IOC, said: “The IOC is excited to announce its new partnership with TCL, a world leader in television and household goods. TCL has a long history of supporting sports globally, and now it is taking its ambition to inspire greatness to new heights. The Olympic Games represent the greatest, most inspirational global sporting stage.”
Li Dongsheng, founder and chairman of TCL, said: “We are honored to become a worldwide Olympic and Paralympic partner. As a leading global technology brand, TCL has always strived to ‘Inspire Greatness,’ a mission that aligns with the Olympic spirit. The Games inspire billions of people around the world, and through this partnership, TCL’s innovations will enhance the Olympic experience for a global audience. We remain committed to corporate social responsibility, supporting Olympic sustainability goals, and creating a better future.”
TCL has supported global sports for decades through multiple partnerships. At the Olympic Games, the company will introduce new visual and lifestyle experiences through intelligent innovations, including smart displays, air conditioners, refrigerators, washing machines, smart door locks, audio systems, projectors, and TCL RayNeo smart glasses.
Jiří Kejval, chair of the IOC Revenues and Commercial Partnerships Commission, said: “TCL is a global leader in its industry and one of the world’s fastest-growing brands. The TOP Programme continues to provide leading brands and marketers with an unparalleled platform built on the Olympic Games’ global reach and values. Today’s announcement marks an important moment as we welcome TCL to the family of TOP Partners.”
