A rusted ceiling fan spins slowly above fifty students packed into a room built for twenty. The chalkboard is cracked. The floor, uneven. Still, they sit, eager to learn.
This is the reality for many Filipino schoolchildren today. This is why HOPE, the country’s first certified B Corp, has launched the Generation HOPE education campaign. The goal? Let ordinary purchases help build real classrooms, where every child can learn in safety and dignity.
A New Kind of Nation-Building
HOPE’s new campaign is a call to action: if we want to close the education gap, we need to start voting with our pesos. Through a growing list of purpose-driven brand partnerships, every Filipino now has the power to help build classrooms—simply by making everyday purchases.
“Let’s harness that power every day to support something we can all agree on: investing in the youth of this country,”
— Nanette Medved-Po, Founder, HOPE
This vision comes to life through thoughtful product collaborations designed to blend convenience with impact:
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BDO introduces the “HOPE in Every Spend” credit card, where a portion of spending and even membership fees go directly to building classrooms. Cardholders can convert rewards points into donations.
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Carmen’s Best offers Hope in a Scoop and Hope in a Pint, indulgent limited-edition ice creams that let consumers treat themselves while supporting the cause.
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Grab allows users to redeem GrabRewards points as donations to HOPE’s classroom fund.
- Aivee Clinic launches the Aivee x HOPE collection — bags, tags, and Skin Bank cards created to support the campaign.
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Penshoppe unveils exclusive HOPE-themed hoodies, tees, caps, and bags. A portion of every sale funds classroom construction.
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SM Supermalls donates a portion of sales from SM-branded bottled water sold at partner food merchants.
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Sunnies Studios joins with a sleek clean lens kit and a special Sunnies Flask designed just for this collaboration.
Each product becomes a portal to purpose—making it easier for Filipinos to become part of a shared solution.
Building Where It Matters Most
HOPE doesn’t work in isolation. It partners directly with the Department of Education (DepEd) to identify the most urgent classroom shortages nationwide. That means every peso raised builds a classroom in a community that needs it most—fast.
“Education is not just a duty, it’s a solemn responsibility we all share,”
— Secretary Sonny Angara, DepEd
“When the government and the private sector unite through partnerships like Generation HOPE, we break down barriers and pave the way for every Filipino child to learn in a safe and inspiring environment.”
Since its founding, HOPE has already built more than 100 classrooms across the country. The need, however, remains massive: DepEd estimates a backlog of over 100,000 classrooms. With each classroom costing between ₱850,000 to ₱1.2 million, the challenge is steep—but not insurmountable.
Generation HOPE offers an alternative path: one where the small decisions we make every day—what card we swipe, what tote bag we carry, what scoop of ice cream we choose—can lay the literal foundations for a child’s future.
Small Acts, Real Change
Because sometimes, the most powerful vote for our country’s future isn’t cast in a ballot box—it’s in a grocery aisle, a Grab app, or the clothes we choose to wear.
And maybe one day, that child sitting under a rusted fan will walk into a brand-new classroom—built by the quiet kindness of strangers who believed in a better tomorrow. Who believed that hope isn’t just a feeling. It’s something you build.
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What about you? Would you buy a product if you knew it could help build a classroom? Tell us in the comments—what brand would you love to see join Generation HOPE?
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