For many of us, just hearing the word “dentist” brings back memories of cold chairs, whirring drills, and white coats that made us want to run. But Affinity Dental Philippines set out to change that.
Founded in 2008, when dental care was often overlooked or treated as an afterthought, Affinity was built around a simple but radical idea: what if going to the dentist could actually feel safe, respectful, and even reassuring? By transforming not just the space but the experience, they made dental visits feel less like a chore—and more like care patients could look forward to.
There wasn’t a template to follow or a model to copy—just a shared belief that patients deserved better. Many on the founding team had seen how fear, shame, or confusion kept people from getting the care they needed. So they set out to build something different: a clinic experience grounded in empathy, trust, and respect—one that placed patient trust, clinical integrity, and long-term relationships at the center. “There was no model for what we wanted to do,” the team reflects. “So we built our own—and kept refining it with every patient we served.” More than 17 years later, they continue to lead with quiet confidence and a strong sense of purpose.
Where Calm Sets the Tone
Step inside Affinity Dental, and you’ll notice the difference right away. A calming scent—something like citrus and eucalyptus—floats gently in the air. The soft music evokes a sense of peace and safety—more wellness spa than clinic.
It’s not just about how the space looks; it’s about how it makes you feel—reassured, welcome, and at ease even before you speak to anyone. It’s more boutique hotel lounge than dental office—a space that quietly invites calm, comfort, and care.
At their BGC branch on the 4th floor of One Bonifacio High Street Mall, you’re greeted by warm lighting, curated furnishings, and a welcoming team—without the stiffness you might expect in a medical setting.
Other branches—from Bonifacio Stopover to Makati Legazpi Village—embrace the same philosophy. Each one is designed to put patients at ease. At Affinity, the atmosphere isn’t just decoration. It’s part of the treatment. They believe healing begins the moment you walk through the door.
A Philosophy Rooted in Emotional Safety
That design philosophy begins at the top.
Peter Y. Esquieres, President of Affinity Health & Wellness Corporation and the driving force behind Affinity Dental, has long believed that beautiful, calming spaces are essential to patient care.
“We want our clinics to be really beautiful, because it helps calm the patients,” he shared in an early interview.
Under his leadership, Affinity Dental was among the first in the country to break away from cold, clinical interiors in favor of wellness-inspired environments. The goal isn’t just aesthetic—it’s emotional safety.
“The experience matters just as much as the treatment,” Esquieres emphasizes. That belief continues to shape every new branch the brand opens today.
A Visit That Surprises You
That thoughtful care extends behind the scenes, too. Affinity’s clinics are equipped with advanced technology that supports both comfort and precision. Tools like digital intraoral scanners, CBCT imaging, CAD/CAM systems, zirconia milling, and Swiss AIRFLOW® cleaning change everything—offering a gentler, faster, and far more soothing experience, especially for patients with sensitivity or dental anxiety.
Even routine cleanings feel different here—quieter, softer, and far from the scraping sounds many people dread.
You could even imagine children having a pleasant experience here—a far cry from the cold, clinical dental visits we remember growing up.
Chef Tatung described his visit as the most pleasant dental experience he’s ever had—surprised by how calm, quiet, and uneventful the cleaning was. The dentist assigned to him was warm and gentle, yet highly skilled—talking him through every step to help put him at ease.
“It made me feel less anxious because I knew exactly what was happening,” he shared.
The room was clean and beautifully designed, with a TV playing soothing music videos. A built-in camera and screen let you see the transformation instantly—side by side. It’s both validating and deeply satisfying.
Check Chef Tatung’s experience at Affinity Dental, click this.
More Than a Name, It’s a Promise
Affinity’s technology isn’t just advanced—it’s patient-centered: efficient, effective, and unexpectedly calming.
“Technology helps us work with greater precision and ease,” the team explains. “But at the end of the day, it’s still about people—and how we make them feel.”
That belief runs deep. Affinity isn’t just a brand—it’s a reflection of values they bring to every appointment. “Every patient brings their own story, their own concerns,” they say. “Our job is to listen and do what’s right—not what’s most convenient.”
This means no sales talk. No unnecessary treatments. No pressure. Just honest care, grounded in mutual trust.
Care That Respects Your Story
What truly sets Affinity apart is how they approach every case—with curiosity, honesty, and respect.
Each treatment starts with a thoughtful conversation. The team takes time to listen, assess, and explain the options clearly. “We say: discover your options,” they share. “Because when patients are informed, they feel more in control.”
Whether you need a simple cleaning or a full smile rehabilitation, the care plan is never rushed. It’s shaped around your needs, not a sales quota.
Responsible Cosmetic Dentistry
Cosmetic procedures may be in high demand, but Affinity approaches them with an eye toward emotional impact—boosting confidence, preserving natural beauty, and helping patients feel truly at home in their own smile.
They offer veneers, implants, crowns, and smile design, but only when the foundation is strong. “Not everyone is a good candidate for veneers,” they explain. “If the bite is off or the tooth structure is weak, the results won’t last.”
They also avoid overly white, unnatural shades. “We steer patients away from that ‘toilet bowl white’ look,” they say. “The best work doesn’t draw attention. It simply looks like it’s always belonged.”
In a world full of quick fixes, Affinity stands by results that are functional, sustainable, and real.
For the Anxious and the Overdue
Many people who visit Affinity haven’t seen a dentist in years. One patient, Ana*, shared how she hadn’t set foot in a dental clinic for nearly a decade after a traumatic childhood experience.
“I was shaking when I walked in,” she recalled. “But they didn’t rush me. They listened. They let me breathe. It was the first time I felt like someone actually cared about how I was feeling—not just my teeth.”
Others, like Ana, carry fear or shame—but what they all find is compassion, not judgment.
The team is trained to meet each patient where they are—with empathy, not urgency. Consultations are calm and unhurried. For more complex cases, twilight sedation is available to make the experience even more comfortable.
“You can’t force healing,” they say. “But you can create the conditions where people feel safe enough to begin again.”
Growing Slowly—and With Intention
While other clinics rush to expand, Affinity takes a different route—choosing to grow slowly and intentionally so that every new clinic can deliver the same sense of calm, trust, and personalized care. This careful pace protects the patient experience, ensuring that quality never takes a back seat to scale and that every new branch upholds the same level of care and culture.
“Dentistry isn’t something you can mass-produce,” they explain. “It takes years of training, and a team that puts people before profit.”
Today, they’re focused on strengthening core services and making preventive care easier to access. That includes investing in tools like Swiss AIRFLOW® to take the fear out of routine cleanings—and streamlining digital systems for easier bookings and records.
A Smile That Starts with Trust
Dentistry, at its core, isn’t just about teeth. It’s about how we show up in the world—and how we feel when we do.
If it’s been years since your last visit—or if anxiety keeps holding you back—Affinity Dental offers a fresh start. Here, care is never rushed, trust is built gently, and every new smile begins with something simple: feeling safe.
Affinity Dental Branches:
Affinity Dental Clinics Makati
2F, Plaza One Hundred, 100 V.A. Rufino St., Legaspi Village, Makati City
Affinity Dental Clinics BGC Stopover
2F, Bonifacio Stopover Building, 32nd Street corner Rizal Drive, Bonifacio Global City, 1634 Taguig
Affinity Dental Clinics BGC High Street
4F, One Bonifacio High Street Mall, 5th Avenue, Bonifacio Global City, 1635 Taguig
Affinity Dental Clinics Alabang
Unit 206, 2nd Floor, Westgate Hub Mall, Filinvest Corporate City, Alabang-Zapote Road, Muntinlupa City
Affinity Dental Clinics Ortigas
3/F, East Wing, Estancia Mall, Capitol Commons, Meralco Avenue, Ortigas Center, Pasig City
Affinity Dental Clinics Parañaque
2/F, Building 9, Parqal Mall, Diosdado Macapagal Boulevard, Tambo, Parañaque, 1701 Metro Manila
Affinity Dental Clinics Cebu
G/F, EBlock Tower 2, IT Park, Salinas Drive Lahug, Cebu City
For bookings and inquiries, visit affinitydentalclinics.com
Email: makati@affinitydentalclinics.com
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