Ikaw, paano ka ba nahulog?
Okay, the central thing here is falling in innocent excitement and first scenes of kilig.
But for KAIA, this new single encapsulates the group’s current state right now. In their new single “hulog”, we get to see a story of love received, in the purest way possible.
Allowing listeners to open themselves for something lighter, brighter and hopeful — romance.
Ready your hearts, because KAIA is here for a kilig reflection that might make you fall too.
The Lovespree That Birthed “hulog”
There’s no denying that KAIA is one of the emerging P-Pop powerhouses.
Recently, they captivated local and international audiences with their viral cover of “Takedown.” In fact, this cover has amassed millions of views across social media. Following that success, they released their fan-favorite single, “Tanga.” Now, the group makes a triumphant comeback with “hulog.” This brand-new single is released under Sony Music Entertainment.
Previously, “Tanga” mined the irrational things people do in the name of love. In contrast, “hulog” steers the direction toward something lighter and brighter.
It offers a much more hopeful lens.
Specifically, it captures the exhilarating feeling of falling in love.
The track is built around a central question: “Paano ka ba nahulog?”.
Because of this, the song invites listeners to look back.
It encourages them to revisit the innocent and exciting moments of the past.
Ultimately, these are the moments that made their hearts flutter for someone in the first place. Therefore, the song celebrates romance in its purest form.
It beautifully captures the indescribable joy of the experience.
Furthermore, it embodies the overwhelming feeling of someone who is truly ready to fall in love.
Falling In Love With Girlhood
The girls of KAIA feel that “hulog” arrived at the absolute perfect moment for them, truly capturing exactly where they stand today as a group.
After navigating everything that came with their past releases and soaking in all the incredible support from their fans, they felt a strong desire to share a much more vulnerable, heartfelt side of themselves.
This song is about vulnerability, about allowing ourselves to be open, to take risks, and to embrace the emotions that come with caring deeply about something or someone.”
For them, this track is all about opening up, taking risks, and completely embracing the deep feelings that come with truly caring for someone or something.
Ultimately, they see it as the ideal way to kick off this brand-new chapter.
Beautifully reflecting how much they have grown not just as artists, but as individuals too.
What Makes Love: The Creatives In The Love Field
This release marks a massive milestone for KAIA.
To achieve this, they tapped some of the most influential names in today’s modern OPM scene. For instance, “hulog” is produced by Shadiel Chan of Nine Degrees North, alongside Ken Ponce.
Currently, Chan is cementing his reputation as one of the country’s premier hitmakers. He is already widely recognized as the producer behind Cup of Joe’s blockbuster hit “Multo.” In addition, he has helmed numerous chart-topping records over the past five years. Now, Chan brings his signature melodic chops and production touches straight to KAIA’s latest release.
Meanwhile, the song’s lyrics were penned by a talented team.
This team includes Jikamarie, Red Ridao, Ron Pangyarihan, and Chan himself. On the other hand, KAIA contributed directly to the creative process.
They did this by sharing their own experiences and perspectives.
The acclaimed quintet shares,
It was also a dream for us to perform a song created by Mr. Shadiel Chan and Mr. Red Ridao.
We are truly grateful and honored to have worked with them on hulog, as they thoughtfully shaped its sound and emotion while guiding us in delivering the right feelings through our vocals.
The entire experience made the song even more meaningful and special for us as artists.”
Consequently, “hulog” stands out in the music scene. This is thanks to its warm, uplifting production. It is also backed by carefully crafted vocal arrangements. Throughout the entire recording process, KAIA worked very closely with Chan and Ponce.
Additionally, they partnered with R&B singer-songwriter Jikamarie.
She carefully guided the group through their harmonies, ad-libs, and vocal interpretation.
While recording, we learned so much from our producers and Ms. Jikamarie, who helped us with the adlibs and harmonies, allowing us to explore and bring out different emotions in the song,”
KAIA reveals.
We also had meaningful conversations that helped us connect with the message of hulog on a deeper level. The process gave us the chance to look back on some of our happiest memories, and use those genuine feelings to bring more heart and authenticity into our performance.”
Love, more than ever, makes us recall the soft parts of us that’s urging us to move and give the most of what we can.
After all, everyone is made for falling. And loving.
Fall now, for KAIA’s “hulog” is already out on all digital music platforms worldwide via Sony Music Entertainment.
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