Are We Losing the Soul of Our Markets?

A viral post from Sagada challenges how we “modernize” Filipino public markets.

Morning bustle at the Zamboanguita public market in Negros Oriental, where native greens, coastal produce, and everyday exchanges reflect the rhythm of local life. Photo by John Sherwin Felix.
Morning bustle at the Zamboanguita public market in Negros Oriental, where native greens, coastal produce, and everyday exchanges reflect the rhythm of local life. Photo by John Sherwin Felix.

SHARE THIS

Print

Sagada, Mt. Province — Cultural researcher John Sherwin Felix sparked conversation today after posting a quiet but pointed message on Facebook. His reflection questioned the rapid redevelopment of Filipino public markets into mall-like spaces.

“Dear Government, we don’t need more mallified public markets that lack character… our traditional tabuans, merkados, padians, palengkes, and talipapas are already rich with life and culture.”
— John Sherwin Felix, June 8, 2025

Without hashtags or promotion, the post spread quickly. It echoed what many Filipinos already feel: that something vital disappears when we trade our local markets for glossy food terminals.

“We don’t need more mallified markets…” — John Sherwin Felix’s Facebook post sparked nationwide conversation about the future of Filipino public markets. See the full post on his page
“We don’t need more mallified markets…” — John Sherwin Felix’s Facebook post sparked nationwide conversation about the future of Filipino public markets. See the full post on John Sherwin Felix Page.

Filipino public market preservation goes beyond nostalgia

Felix explained why the post resonated:

“Public markets are deeply woven into our daily lives. If you want to understand a community, go to its market. You’ll hear the language, see the local foodways, and find traditions rooted in everyday life.”

To him, markets offer more than produce. They hold memory, identity, and community. Losing them means losing part of who we are.

What’s at risk in Filipino public market preservation

Felix traveled to Sagada for the Gulay Pa More! Festival, where he documented local markets filled with foraged greens, native mushrooms, and slow, personal exchanges between vendors and suki.

“Sagada market day – The entire passion fruit plant, or pasaflora, is consumed here,” he shared.

He founded Lokalpedia to preserve this kind of knowledge—deeply local, often undocumented, and disappearing fast.

“Redevelopment often erases a market’s soul,” he said. “Rents go up. Spaces shrink. Small vendors get pushed out. In their place, we get standardized goods built for profit, not people.”

Let’s rethink how we modernize

Felix doesn’t reject change. He calls for smarter, more inclusive upgrades that preserve culture and protect small producers.

“What we need are markets that reflect our diversity, support small livelihoods, and let local food traditions thrive.”

Follow John Sherwin Felix and Lokalpedia to learn how we can preserve Filipino public markets—and protect the everyday culture that feeds us.

Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.
You need to agree with the terms to proceed

Most Read Article

Now on Simpol TV

How to Make Pork Barbecue | Sweet and Smoky Filipino BBQ

Recipe of the week
You might also like

Simpol Newsletter - Subscribe Now

* indicates required

Intuit Mailchimp