Visit WOFEX 2025: The Biggest Food and Beverage Trade Show in the Philippines

By Tatung Sarthou |

August 2, 2025

The World Food Expo is the biggest event in the Philippine F&B scene. Here's why you should drop by.

What is WOFEX?

WOFEX began in 2001 with a handful of booths and a small team. Founder Joel Pascual remembers, “We didn’t have much, but the industry showed up. People came with a purpose.”

Today, it seems that the purpose resonates even more strongly than before. WOFEX 2025 welcomes over 800 exhibitors, more than 42,000 trade visitors, housed in two major venues spanning more than 20,000 square meters of expo space. Clearly, 25 years in WOFEX remains the largest and most dynamic F&B platform in the country.

WOFEX 2025 welcomes over 800 exhibitors housed in two major venues spanning more than 20,000 square meters of expo space.

Its curated specialty zones—FineFoods, FoodServe, FoodPackPro, Hotel Summit, WOFEX University, the Philippine Culinary Cup, and the new Drinks + Bakes showcase—offer direct access to decision-makers, trends, and high-value leads.

This year also brings a stronger global presence, with pavilions from European Poultry and Thailand Rice adding an international flavor to an already impressive lineup.

Here’s why trade events like WOFEX matter

Trade shows aren’t just gatherings. For food entrepreneurs and corporations, they are strategic moments. You meet buyers. Demo your products. Pick up trends, packaging hacks, co-packers, and even potential business partners. You test a pitch, close a deal, or get the inspiration for your next concept.

“WOFEX gave us access to supermarket buyers, chefs, and food service professionals,” says Armida “Jheng” Werdenberg of Ascona. Jack Chan of Golden Advance Marketing adds, “No one knew who we were when we joined. WOFEX gave us traction.”

But if you’re wondering why people keep coming back to WOFEX, the simple answer is: the connections.

WOFEX attendees sampling food — Live demonstrations, tastings, and other in-person activities give WOFEX the edge over online events and interactions.

“Attendees are curious, discerning, and ready to discover,” says Ernilito “Ernie” Chan of Master Siomai. “It’s not just about selling—it’s about building partnerships.”

The real value of WOFEX goes beyond raising awareness and attracting attention to your brands, it really about the meeting likeminded people in the F&B industry. People who know and understand your struggles and pain points because more often than not they’ve had those too.

In an age of e-commerce and screen fatigue, WOFEX proves that face-to-face still wins, especially in the F&B industry.

“The food industry still needs interaction,” says Lim. “People want to touch, taste, and talk.”

“When someone tries your product and lights up — that moment is priceless,” adds Werdenberg.

Live demos, conversations, and sampling—all these build trust in a way that digital conferences can’t.

A booth at WOFEX doesn’t just sell products or invite customers. It can open doors, build networks, and solidify your legacy.

“We had a franchisee thank us for helping her build a livelihood,” shares Chan.

Meanwhile, Gilbert Lee of Match Contract recalls connecting farmers from Benguet with chefs and goes on the record to say, “WOFEX built that bridge.”

Make the most of WOFEX 2025

There are many ways to take part in the happenings at WOFEX, so make the most of your visit.

“Come with your story,” says Chan.

“Don’t just stand there. Engage,” says Lee.

WOFEX is a great platform to level up your business—or start one if that’s where you’re at right now. Maximize your visit, leverage what you have.

“Even one booth can work—just make it strategic,” reminds Ricky Valero.

Whether you’re scaling up, starting out, or hungry for what’s next—this is your moment.

WOFEX Philippines 2025 runs August 6 to 9 at the World Trade Center and SMX Convention Center Manila. Shuttle services are available between venues. Register now at www.wofex.com