Traditional artistry is finding new life in modern fashion. In fact, rich heritage can now be worn every day. As a result, timeless cultural stories are reaching a much wider audience.
Traditional Craft to Everyday Wear
At first glance, many people think hand-embroidered items are only for special occasions. Others believe these pieces are simply too hard to acquire. However, UNIQLO is changing that mindset. Through their latest collection, artisans from Luzon, Visayas, and Mindanao craft unique patches. Specifically, they use traditional embroidery techniques and upcycled fabric scraps from Re.UNIQLO. To celebrate 70 years of friendship between Japan and the Philippines, the brand partnered with Davao-based creative director Wilson Limon.
In addition, this collaboration was supported by the NCCA’s School of Living Traditions (SLT). Limon has worked with ethno-linguistic groups for over ten years. During the launch, he highlighted his goal:
Working with ethno-linguistic groups, my main mission is to recreate the traditional and the ethnic to make it more relatable to Filipinos,”.
Luis Agaid Jr. And The Itneg Tribe
Because every patch is handmade, no two items are identical. For example, Luzon is represented by the Itneg artisans of Barangay Namarabar in Peñarrubia, Abra. Among them is Luis Agaid Jr. – isang katutubo from Itneg Inlaod Tribe. In particular, their embroidery style features geometric designs inspired by nature, animals, and human figures. Furthermore, these textiles display vibrant colors and traditional motifs. Most notably, the patches feature the Kukko pattern.
This pattern holds stories of abundance, fertility, productivity, hard work, and agriculture. Together, these elements help revive cultural heritage identity.
Emphasizing this value, Luis Agaid Jr. shared:
Mga kayamanan ng ating nakaraan, na hindi dapat natin makalimutan. Ito ay dapat natin panatilihin.”
How and Where to Support His Work
Fortunately, supporting these indigenous artisans is quick and easy. First, you can browse and buy creations directly on Facebook through Revival Indigo Dye.
Regarding pricing, his pieces range from ₱1,000 to ₱5,000. Additionally, they are made using local Philippine cotton and natural dyes from Indigo (Malatayom) and Sapang wood. For instance, one popular piece is the village wraparound. Interestingly, it can be styled as a versatile top or worn as a traditional tapis skirt.
Ultimately, blending indigenous craft with sustainable fashion creates a powerful connection. Furthermore, it honors local artisans while keeping traditions alive.
By supporting creators like Luis Agaid Jr., we carry meaningful history into our daily lives.
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