Mrs. Lam Rice has officially named Chef Jose Miguel “Miggy” Moreno as its first Culinary Ambassador. Marking a partnership built on a shared belief that every memorable meal begins with exceptional ingredients.
For Filipinos, rice has always been at the center of the table. It is present during family celebrations, everyday meals, and traditions passed down from one generation to the next. Consequently, while it is often taken for granted, it remains the essential foundation of countless Filipino dishes.
That mutual appreciation for high-quality ingredients is precisely what brings Mrs. Lam Rice and Chef Miggy together.
Championing Mindanawon Culinary Traditions
Chef Miggy is the culinary mind behind Palm Grill and Cabel. Two restaurants recognized by the MICHELIN Guide. Moreover, he is widely respected for championing the rich culinary traditions of Mindanao. Introducing regional Filipino cuisine to a wider audience through thoughtful cooking that celebrates heritage, authenticity, and exceptional ingredients.
Through his work, Chef Miggy has demonstrated that food tells the story of a place, its people, and its traditions. Furthermore, his dedication to preserving and promoting Mindanao’s diverse culinary heritage reflects the exact same appreciation for quality that defines Mrs. Lam Rice.
Craftsmanship and Quality from Farm to Table
Long before it reaches the table, every grain begins a journey shaped by care. Over the years, Mrs. Lam Rice has built its reputation on carefully selected grains. Chosen for their quality, consistency, and performance in both home and professional kitchens.
In line with this standard, its locally grown varieties are freshly milled and sourced from trusted Filipino farms. While its imported rice is carefully stored to preserve its natural freshness and aroma.
Ultimately, every step reflects the brand’s steadfast commitment to quality.
We’ve always believed that rice is more than a staple. It is the foundation of every meal,” said Mrs. Lam.
Chef Miggy shares that same respect for ingredients and the craftsmanship behind great cooking. His passion for celebrating Filipino cuisine and our shared commitment to quality made this partnership a natural fit.” she added.
Elevating the Foundation of Filipino Dining
As Culinary Ambassador, Chef Miggy will represent the core values that have long guided Mrs. Lam Rice. Including consistency, integrity, and an unwavering commitment to quality.
Rice is something we often take for granted because it is always on our table,” said Chef Miggy Moreno.
But when you cook professionally, you realize that every great dish begins with a strong foundation. Quality rice can elevate a meal, and I am proud to partner with a brand that shares the same respect for ingredients and Filipino dining traditions.”
Looking Ahead to a Flavorful Future
Over the coming months, Chef Miggy will be featured across selected Mrs. Lam Rice campaigns and brand initiatives. Reflecting the trust, shared values, and commitment to quality behind the collaboration.
Together, Mrs. Lam Rice and Chef Miggy hope to encourage a deeper appreciation for the ingredient that has always been part of every Filipino meal.
Ultimately, their partnership celebrates thoughtful cooking, quality ingredients, and the stories shared around the table, one meal at a time.
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