The smell of pan de sal in the cart. Moms debating sardines brands. Kids slipping chocolates into the basket when no one was looking. For four decades, these grocery moments have shaped Filipino family life—and SM Markets has been right there in the middle of it all.
Now, as the SM Markets 40th Anniversary unfolds from September to November, shoppers can expect not just promos but playful surprises, family games, and even a new mascot—Ron Turon—waiting to tag along for merienda.
The Party Starts in the Aisles
The 40th Anniversary Expo & Roadshow brings the fun straight to the grocery run. Families can enjoy bundle offers, pabitin games, spin-the-wheel prizes, and freebies at:
- SM Supermarket Fairview & SM Hypermarket Fairview (Oct. 3–5)
- SM Supermarket Southmall & SM Hypermarket Bicutan (Oct. 17–19)
And yes, there’s Ron Turon. The cheeky turon-inspired mascot comes as a bag charm or plush toy—part collectible, part nod to the merienda every Filipino knows.
“The grocery is never just about food. It’s about families, rituals, and small wins.”
Forty Years with Filipino Families
This milestone isn’t just about promos. It’s about remembering the bond built over decades: moms stretching the budget, dads pushing heavy carts, lolas buying “extra” milk, kids treating the grocery as their playground.
From bayongs to eco bags, scribbled lists to online carts at smmarkets.com.ph, SM Markets has grown with its shoppers—always keeping kitchens ready for everyday meals and holiday handaans alike.
A Thank-You in Every Basket
Together with partners like Nestlé, Purefoods, Alaska, Monde Nissin, Century Food, CDO, Bounty Fresh, Coca-Cola, Ariel, Tide, and Unilever, SM Markets is saying thanks through small but meaningful surprises: discounts on staples, bonus SMAC points that add up like coins in a jar, or a free treat tucked into an online order.
“For 40 years, SM Markets has been there—in the big celebrations and in the everyday moments.”
What’s in Store This October–November
- In-store savings: Discounts and bonus SMAC points
- Online perks: Free gift with ₱1,500 worth of anniversary items at smmarkets.com.ph
- Roadshow fun: Games and freebies at Fairview (Oct. 3–5) and Southmall/Bicutan (Oct. 17–19)
- Ron Turon collectibles: Limited bag charms and plush toys at select stores
The Bond That Keeps Growing
Anniversaries remind us that the grocery is more than shelves and counters. It’s where Noche Buena begins, where baon lists take shape, where late-night snack runs turn into family stories.
As SM Markets turns 40, it celebrates not just its journey, but the millions of lives and meals that have filled its aisles—one cart, one list, one turon at a time.
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