At the edge of Manila Bay, where the skyline meets the sea, a new district continues to take shape. The MOA Estate, once known primarily for its shopping complex, now brings together hotels, residences, and event venues into a walkable, integrated community.
This year, two of its key hotels — Conrad Manila and Lanson Place Mall of Asia — received nominations at the World Travel Awards Philippines 2025. These nominations highlight how Filipino hospitality continues to gain global recognition.
These honors reflect SMHCC’s ongoing effort to deliver international service standards while staying grounded in Filipino values.
More than a Mall: The MOA Estate grows
The MOA Estate, developed by SM Prime Holdings, now supports both local and international guests. It offers hotels, conference centers, residences, and retail destinations — all within one connected district.
Guests arriving for events at SMX, families visiting for the weekend, and balikbayans staying longer-term now have more options than ever. The estate’s design allows people to move easily from hotel to boardroom, seaside promenade to arena concert.
“At SMHCC, world-class hospitality doesn’t come at the cost of being Filipino — it’s built on it.”
Conrad Manila earns Global Recognition
Conrad Manila, the luxury hotel along Seaside Boulevard, earned nominations in three categories:
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Philippines’ Leading Hotel 2025
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Philippines’ Leading Conference Hotel 2025
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Philippines’ Leading Hotel Suite 2025
The hotel has held the title of Philippines’ Leading Conference Hotel for six years in a row. It has hosted international forums, large corporate events, and local celebrations.
Guests often mention the attentive service and thoughtful details. Many remember small gestures: staff recalling their names, notes left in rooms, and a breakfast spread that blends global selections with Filipino favorites.
Lanson Place focuses on Long-Stay Guests
Just across the estate, Lanson Place Mall of Asia offers a residential-style hotel experience. The property is nominated for Philippines’ Leading Hotel Residences 2025. It caters to professionals on extended assignments, relocating families, and balikbayans returning home for long visits.
Each suite includes modern amenities and kitchen facilities. More than that, the team’s “devoted host” philosophy creates an environment where staff build familiarity with guests over time.
“We’re not just in the business of rooms and reservations. We’re in the business of meaningful experiences,”shared an SMHCC representative.
Many guests describe the service as unobtrusive, respectful, and consistent—especially during long stays.
Defining the Filipino Difference
Filipino hospitality has always focused on warmth, attentiveness, and making guests feel seen. At SMHCC’s properties — including Conrad, Lanson Place, Radisson Blu Cebu, and Park Inn by Radisson hotels in Clark, Davao, Iloilo, Bacolod, and North EDSA — this approach remains consistent.
SMHCC’s service culture, “We Go Beyond,” formalizes these values. The company trains staff to anticipate needs, maintain consistency, and treat each encounter as personal — not transactional.
“Post-pandemic travel isn’t just about comfort. It’s about clarity —a nd both Conrad and Lanson Place offer that, not just in service, but in spirit.”
A Working Model for Hospitality
The MOA Estate shows how developers and hospitality groups can align infrastructure with service goals. By building hotels, residences, convention centers, and leisure spaces in close proximity, SM Prime Holdings created an ecosystem where guest experience and operational efficiency can thrive.
For SM Hotels and Conventions Corp. (SMHCC), this environment supports their ability to meet international benchmarks while staying culturally grounded. The setup allows their teams to deliver consistent service and respond to diverse guest needs.
Show your Support
Voting for the World Travel Awards Philippines 2025 remains open until August 31, 2025. You can support Conrad Manila and Lanson Place Mall of Asia by casting your vote at the World Travel Awards voting page.
Cast your votes for Conrad Manila and Lanson Place Mall of Asia through the World Travel Awards Voting Page now.
These nominations spotlight the quiet work happening across Filipino hotels every day—from small gestures at check-in to the systems that keep entire events running smoothly. As hospitality continues to evolve, SMHCC’s properties offer a view of what thoughtful, place-based service can look like in the Philippines.
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