Gilbert Kim Sancha, the new editor of Binge section, which is Simpol.ph’s entertainment stage published every Wednesday, has built his press and media career on entertainment-related sharp analysis, exclusive stories, and a commitment to truth over trends.
Now, the section editor at Simpol.ph is ready to shake up the industry with an uncompromising vision for entertainment coverage. “I’m not here to play it safe,” Kim said. “Entertainment journalism should be more than just glorified press releases and social media gossip. My goal is to bring back real storytelling — investigative, thought-provoking, and unfiltered.”
Kim, who contributes to major publications, understands the pitfalls of modern entertainment reporting, where speed often outweighs depth. He is determined to push beyond the shallow, click-driven narratives that dominate the industry.
“Too much of entertainment journalism has become a race for the fastest headline, not the best story,” he said. “I want Simpol.ph to be the place where people come for substance, not just sound bites. We’re going to break stories that actually matter.”
As the Binge editor, Kim is setting a new standard, prioritizing investigative work, exclusive interviews, and fresh, original perspectives. He envisions a section that doesn’t just report on entertainment but challenges it, critiques it, and dives deeper into its cultural significance.
“I’m not interested in repackaging press statements,” he said. “We will talk to the insiders, the disruptors, the underdogs — the people who are actually shaping entertainment, not just the ones trending on social media.”
Kim is giving audiences a richer, more meaningful view of entertainment. “If an artist is making waves, we won’t just say they’re ‘trending.’ We’ll tell you why they matter, what their work represents, and how they’re changing the industry. That’s the difference between entertainment gossip and entertainment value and journalism.”
He is also uncompromising when it comes to journalistic integrity. He refuses to let the Simpol.ph’s Binge section become a platform that prioritizes virality over credibility.
“I don’t care about chasing trends for the sake of traffic,” he said. “We are not here to spoon-feed audiences with the same recycled headlines everyone else is running. We’re here to set the conversation, not follow it.”
Kim remains unapologetically independent. “I’m not here to be anyone’s PR machine,” he said. “If a film flops, we’ll talk about why. If an artist is overhyped, we’ll analyze the narrative behind it. The entertainment industry needs more fearless critique, not more fluff pieces.”
Kim will host a segment for Simpol.ph’s upcoming entertainment podcast, offering raw, unfiltered discussions about industry trends, controversies, and cultural shifts. “People consume entertainment in so many ways now — they binge-watch, binge-listen, binge-read — so we’re giving them something worth binging,” he said. “Our Simpol.ph’s entertainment podcast won’t be just another celebrity Q&A. Expect hard-hitting conversations that dive deep into the real issues shaping entertainment today.”
He knows the road ahead won’t be easy, and his bold approach is sure to ruffle feathers. “I don’t believe in days off in this industry,” he said, half-joking. “If a story is worth chasing, you chase it; we’ll be chasing stories that no one else dares to tell.”
