The Department of Tourism (DOT) and the Tourism Promotions Board (TPB) Philippines have announced the appointment of South Korean actor and singer Seo In Guk (서인국) as the Philippines’ celebrity tourism ambassador for Korea.
The announcement was made during a memorandum of understanding signing ceremony held Friday, Feb. 21, at the DOT office.
The partnership aims to strengthen cultural and tourism ties between the Philippines and South Korea, currently the top source of international visitors to the country.
Seo In Guk, a well-loved figure in the Korean entertainment industry with a global fanbase, is known for his performances in hit dramas such as Reply 1997, Doom at Your Service, and Shopping King Louie.
Through this collaboration, the DOT aims to boost the Philippines’ profile as a premier travel destination for Korean tourists. As part of his ambassadorial role, Seo In Guk will participate in various promotional activities in both countries, showcasing destinations like Boracay, Cebu, and Manila. His efforts will highlight the Philippines’ natural beauty, rich cultural heritage, and world-renowned hospitality through media campaigns and tourism initiatives.
The DOT and TPB emphasized that Seo In Guk will play a key role in positioning the Philippines as a must-visit destination for both returning and first-time Korean travelers.
Seo In Guk loves the Philippines
South Korean actor and singer Seo In Guk expressed his excitement and gratitude after being officially named the Philippines’ celebrity tourism ambassador for Korea by the DOT.
Known for his successful career in music and acting, Seo has built a strong bond with his Filipino fanbase, especially after his memorable fan meeting in Manila last year.
“Thank you. It feels very nice, and it’s an honor for me to be on this stage,” Seo said in Korean. “I feel a great responsibility as a representative and promoter of a country. I really, really want to thank everyone for making this happen for me, and I want to give back all the love you have given me. I will do my best to promote the Philippines to others in the future. Thank you very much. Mahal ko kayo.“
The newest celebrity tourism ambassador also shared his recent experience in Cebu, where he enjoyed the world-famous lechon — a Filipino delicacy known for its crispy skin and flavorful meat. He fondly recalled the enthusiastic crowd that gathered to sing for him during his meal, making the moment even more unforgettable.
As a beloved figure in Korean entertainment, Seo’s passion for travel and his deep connection with his Filipino fans are expected to play a significant role in promoting the Philippines as a must-visit destination.
DOT welcomes Seo In Guk
DOT Secretary Christina Garcia Frasco on Friday formally welcomed South Korean actor and singer Seo In Guk as the Philippines’ celebrity tourism ambassador for Korea.
Recognizing his global influence and deep connection with Filipino fans, Frasco emphasized his potential to strengthen cultural and tourism exchanges between the Philippines and South Korea, the country’s top source of international visitors.
“We are very honored to be in the presence of a man beloved worldwide for his vast talent, endless creativity, and now, his evident love for the Philippines,” Frasco said. “This appointment strengthens the cultural and tourism exchanges between the Philippines and Korea. South Korea has long been the top source market for the Philippines, and the Philippines is home to a thriving Korean community, even as Filipinos love many things Korean. Therefore, we anticipate that this partnership with Mr. Seo In Guk will further the love of South Koreans for the Philippines and allow us to share the many wonders of our beautiful nation.”
Frasco said Seo’s appointment would deepen ties between Filipinos and Koreans, encouraging more South Koreans to visit destinations such as the white-sand beaches of Boracay, the surf spots of Siargao, the dive sites of Cebu, and the lush landscapes of Bukidnon.
“Mr. Seo In Guk’s artistry has cultivated a deep connection with Filipino fans and other nationalities all over the world, making him an ideal representative to share the wonders of the Philippines,” she said. “As our Philippine tourism ambassador, Mr. Seo In Guk will be instrumental in promoting the Philippines as a must-visit destination for Koreans.”
Frasco expressed confidence that the partnership would help position the Philippines as a leading tourism destination by leveraging pop culture and digital influence to attract global travelers passionate about music, film, and adventure.
