For decades, owning a home has been a symbol of security and pride for Filipino families. But that dream is changing. With rising bills, unstable power rates, and growing climate concerns, families want more than just shelter. They want a home that helps them live better.
In General Santos City, Cebu Landmasters Inc. (CLI) is answering that call. The company recently launched Casa Mira Homes GenSan, its first solar-integrated housing development. It’s also the first of its kind in the city. In just three days, buyers reserved 85% of the 1,218 units—a record-setting ₱4.3 billion in sales.
But numbers only tell part of the story. Casa Mira GenSan represents a deeper shift in what families now value: homes that are smart, sustainable, and built for the long haul.
“We’re truly grateful for how warmly the GenSan market has embraced this sustainable concept,” said CLI Chairman and CEO Jose Soberano III. “It reflects how Filipino families are becoming more mindful—not just about owning a home, but about making smarter, greener choices that benefit both their finances and the environment.”
A Sustainable Home, Not Just a Structure
Casa Mira GenSan is located in Barangay Lagao, on a 21-hectare site designed for real-life living. The homes are built with large windows for natural light and airflow. Bathrooms use water-saving fixtures. Rainwater is collected in built-in tanks, showing how every detail works to cut costs and reduce waste.
But what truly sets this community apart is what’s on the roof. Select models like Calla and Cora come with built-in 2.2-kilowatt solar panels. These can store up to 5 kilowatt-hours of energy, helping families cut electricity bills by ₱600 to ₱3,000 each month. Other models, such as the Cielo and townhouses, are solar-ready.
In a country where electricity is among the most expensive in Southeast Asia, that savings matters. It’s not just about technology. It’s about giving families the ability to breathe—to use that money for groceries, tuition, or even just rest. Here, your house isn’t just a structure. It’s your partner in building a better life.
A Place That Breathes
Beyond the homes, the layout of Casa Mira GenSan reflects a lifestyle built around ease and community. Unlike many cramped developments, this one dedicates 60 percent of its land to open space.
There are landscaped parks, a clubhouse, adult and kiddie pools, a basketball court, and a multipurpose hall. The streets are walkable and welcoming. Neighbors don’t just live beside each other—they connect. And families have room to grow.
Even location was part of the plan. The community sits near hospitals, malls, and the upcoming University of Santo Tomas GenSan. So whether it’s daily needs or long-term plans, residents have access to what matters.
Casa Mira isn’t just a subdivision. It’s a space where people can thrive—one that understands the rhythm of real Filipino life.
From the South, A New Standard
Casa Mira Homes GenSan is the 18th development under CLI’s Casa Mira brand. But it’s the first to fully integrate solar energy. That decision reflects more than a design upgrade. It signals a shift in how homes are imagined and who gets access to innovation.
Cebu Landmasters has grown by listening to people in the VisMin region. The company’s projects now span 17 key cities, with nearly 130 developments underway. Yet even as CLI expands—including a recent office in Makati—its mission stays grounded in the regions that shaped it.
It’s no accident that this project is in GenSan. It proves that transformation doesn’t have to start in Metro Manila. The future of housing can begin right here, in the South, powered by vision and sunlight.
Homes of Meaning
Casa Mira GenSan is more than a high-performing real estate launch. It’s a reflection of what matters now.
Today’s Filipino families want homes that work for them. They want spaces that offer long-term value, lower utility costs, and better quality of life. They want room for their children to grow and for their dreams to take root.
That’s what sold out 85% of this development in days. Not just the features. Not just the floor plans. But the promise that a home can do more than shelter—it can uplift.
As Jose Soberano puts it: “Every Casa Mira we build from here on out will carry the same promise—more value, more savings, and more power for the Filipino family.”
In General Santos City, that promise is already being lived.
Casa Mira Homes GenSan is part of Cebu Landmasters’ commitment to bring accessible, future-ready communities to Filipino families across Visayas and Mindanao. Learn more at www.cebulandmasters.com.
