Haier has been named the world’s top brand in major appliances for 2024, according to Euromonitor International. The ranking is based on global volume sales data across key appliance categories, reaffirming Haier’s position as a leader in the industry.
The recognition highlights Haier’s focus on innovation, energy efficiency, and user-friendly design, which have contributed to its strong consumer appeal. The company’s advancements in smart home technology and connected appliances have further solidified its market leadership.
According to Euromonitor’s analysis, Haier leads in several major appliance categories, including home laundry appliances, large cooking appliances, microwaves, and refrigeration appliances. The ranking is determined by unit share and sales volume across various retail and commercial sectors.
The claim of Haier’s top position has been reviewed and approved by the Ad Standards Council (ASC), with the reference code H0232P031325H, ensuring transparency in its marketing communications.
Haier’s continued growth has been driven by its commitment to technological innovation and sustainability. The company has introduced AI-powered refrigerators and high-efficiency washing machines designed to enhance convenience while reducing environmental impact..
