Filipinos aren’t just online—they’re living online. From weekend marathons on Netflix to daily check-ins on GCash and Messenger, data now shapes how people work, unwind, learn, and stay connected. And that shift is showing up in the numbers: 87% of Globe’s total service revenues now come from data, marking a defining moment in its evolution from telco to digital lifestyle partner.
This Globe digital lifestyle shift is more than a business milestone. It’s a reflection of how everyday routines across the country are being rebuilt around connectivity. Apps have overtaken airtime, and streaming beats out scheduled programming. For many, data isn’t a luxury—it’s the new normal.
“What we once called the future is now everyday life,” says Carl Cruz, Globe President and CEO. “Data is no longer optional—it’s essential.”
Globe Digital Lifestyle Shift Reflected in Everyday Habits
The rise in data revenues—from 85% last year to 87% today—is just one part of a broader transformation. Mobile and corporate data now make up over 83% of Globe’s consolidated gross service revenues, while traditional services like voice calls and SMS continue to fade.
A closer look at day-to-day behavior reveals the scale of the shift. More than 91.4 million Filipinos actively use Facebook Messenger, favoring app-based communication over traditional texts. Meanwhile, 67% now watch films via streaming platforms, compared to a shrinking number who still go to cinemas. And nearly 73% of internet usersconsume online video content regularly, ranging from music videos to educational tutorials.
The Globe digital lifestyle shift is not just about usage—it’s about integration. Digital habits have become part of how Filipinos live, learn, entertain themselves, and stay in touch.
The Globe Digital Lifestyle Shift at Home and Work
The shift is also taking place across households and workplaces.
Globe is phasing out older VDSL connections and encouraging customers to switch to GFiber, which offers higher speeds and a more stable connection. Many households are opting for GFiber Prepaid, which has grown over 12 times in usage as families choose flexible, load-based broadband over fixed-term plans. Reload rates in this segment are now the highest in the prepaid fiber category, showing clear demand for affordability, control, and convenience.
Businesses are adapting, too. Across industries, organizations are investing in cybersecurity, cloud storage, and collaboration platforms to support operations in an increasingly connected economy. For many, reliable digital infrastructure is no longer just helpful—it’s critical.
“This isn’t just a business transformation—it’s a shift in how we serve,” Cruz says. “We’re helping people and businesses make the most of the digital world.”
Why the Globe Digital Lifestyle Shift Matters
This shift offers insight into a much larger story. The way people budget for connectivity, access job opportunities, or maintain relationships has fundamentally changed. As more services, education, and entertainment move online, the need for reliable data access becomes a central issue—not just for convenience, but for participation in modern life.
The Globe digital lifestyle shift underscores how technology is reshaping everything from family life to economic activity. It also raises questions about digital inclusion and what infrastructure is needed to ensure no one is left behind.
And while 87% is a statistic, it also signals a national transformation: Filipinos are no longer just adapting to digital life—they’re shaping it.
As the company continues to expand its digital platforms and modernize its network, the takeaway is clear: connectivity is no longer just a service. It’s become a foundation for daily life in the Philippines.
