The 40th Negros Trade Fair has officially arrived in Manila!
With various of vibrant pop-ups, this exciting event brings the creative spirit of the Negros Island Region directly to the SMX Convention Center Aura. Together, the Association of Negros Producers (ANP) and SM Supermalls are showcasing more than 178 homegrown brands. It is a fantastic celebration of local food, fashion, art, and culture.
Four Decades of Heritage
First, this milestone edition marks 40 years of Negrense creativity and enterprise.

In fact, the trade fair offers small business owners a prime stage to reach a much wider audience. Executive Vice President Joaquin L. San Agustin highlighted that the event goes far beyond simple shopping. As a result, every single purchase helps a local maker grow and supports a Filipino story.
A Feast of Flavors and Purposeful Crafts
Moreover, visitors can look forward to an incredible variety of regional finds.

Popular food spots like Cocina Javellana, Chicken House, and El Ideal are already drawing enthusiastic crowds. Beyond delicious food, you will discover local coffee, artisan chocolate, handcrafted furniture, and stylish clothing. Furthermore, vendors like Domesticity and The Little Vintage Shop give back to the community. For instance, their proceeds help fund values-formation programs and support women and children in need.
Blooming Traditions and Event Deets
Ultimately, the anniversary theme, BÚTLAK, highlights how traditional skills continue to bloom into fresh ideas. It offers a wonderful chance to meet the passionate people behind each product. Therefore, make sure to visit before the event comes to a close.

You can still experience the fair at SMX Aura until September 27, 2026, open daily from 10:00 AM to 10:00 PM with an admission fee of 50 pesos.
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