The Public Relations Society of the Philippines (PRSP) marked a milestone in the communications industry by hosting the Philippines 61st Anvil Awards in 2026 during the Gabi ng Parangal, held on January 28, 2026, from 5:00 p.m. onward at Solaire Resort North, Ballrooms 2 and 3, in Quezon City. Considered the gold standard of public relations excellence in the country, the annual gathering brought together industry leaders, communicators, and organizations. As a result, their work shaped public discourse and national engagement over the past year.
A Night of Recognition and Responsibility
The Anvil Awards have long served as a platform honoring not only creative execution but also strategic thinking, ethical communication, and measurable impact. As the Philippines prepared for the 61st Anvil Awards 2026, this year’s ceremony reinforced the evolving role of public relations as a force that informs, connects, and builds trust across sectors. This is particularly important in an era shaped by digital platforms and shifting public values.
Jessica Soho on Credibility and Public Trust
Veteran broadcast journalist Jessica Soho, one of the evening’s most anticipated speakers at the 61st Anvil Awards, addressed attendees with a message centered on credibility and responsibility in communication. Drawing from decades of experience in journalism, she underscored the importance of truth, context, and accountability in shaping narratives that reach millions. She stated, “In any form of communication, whether on television, online, or in public relations, credibility is everything. We owe it to our audience to be accurate, transparent, and responsible. Without trust, even the most creative message falls flat.”
She emphasized that, whether in media or public relations, credibility remains the most valuable currency. She urged practitioners in the Philippines—especially those anticipating the 61st Anvil Awards 2026—to remain grounded in accuracy and public service. This is vital amid rapid technological change.
Her remarks resonated strongly with the audience, many of whom observed that the lines between journalism, digital media, and public relations continue to intersect in events like the 61st Anvil Awards 2026 Philippines—making ethical standards and public trust more critical than ever.
Simpol.ph Earns Gold Anvil for Digital Excellence
Among the highlights of the evening was Simpol.ph’s recognition as a Gold Anvil Awardee under Public Relations Programs—Best Use of Digital Assets. The award honored the platform’s campaign, themed “A National Cultural Reconnection Program for Filipino Identity, Heritage, and Everyday Living.” Notably, this was one of the standout moments at the 61st Anvil Awards 2026 in the Philippines.
The program was cited for its effective use of digital storytelling to reconnect audiences with Filipino culture, traditions, and values—positioning heritage not as nostalgia, but as a living, everyday practice. Attendees noted that the campaign stood out for its clarity of purpose, strong audience engagement, and ability to translate cultural advocacy into accessible digital content, making it an exemplary entry in the 61st Anvil Awards 2026 Philippines celebration.
Reflecting on the recognition, Chef Myke “Tatung” Sarthou, a key collaborator on the project, emphasized the deeper significance of the Anvil Awards. “For me, the Anvil Awards are simply about recognition from the industry. It’s a moment when the work we do is seen by our peers and measured on its own merit. It also speaks to collaboration. Working on this campaign with Advocacy Partners Asia showed how much stronger the work becomes when values are aligned,” he said. On the broader importance of the event, he added, “The Anvil Awards matter because they set the standard for public relations and communications in the Philippines. Being organized by the Public Relations Society of the Philippines gives the recognition weight and reminds everyone that good communication should be clear, responsible, and meaningful.” For all involved, the 61st Anvil Awards 2026 Philippines marked a new pinnacle in standards of excellence and collaboration.
He also shared his personal reflections as a newcomer: “We knew there was something for us that day, but we didn’t know the details. As newcomers, we came in without expectations. We just showed up. That made the experience feel more grounded and real.” Regarding Simpol.ph’s Gold Anvil award at the 61st Anvil Awards 2026, he said, “It honestly felt overwhelming. It was a quiet validation of the work we’ve been building over the years. Being recognized alongside some of the biggest companies in the country and by the PRSP, made it clear that Simpol is now being seen as an institution in its own right. Sharing that moment with Advocacy Partners Asia made it even more meaningful, and we are very thankful to acknowledge them as our partner in this journey.”
Voices from the Industry
Industry leaders and attendees described the night as both celebratory and reflective. Speakers and awardees alike emphasized that modern public relations are no longer confined to brand visibility alone. Instead, it is increasingly measured by relevance, social impact, and cultural contribution. In the context of the 61st Anvil Awards 2026 Philippines, several participants highlighted the importance of using platforms responsibly. Indeed, this is particularly vital in addressing national identity, community well-being, and informed public dialogue.
Moving Forward
As the evening concluded, the 61st Anvil Awards in the Philippines for 2026 reaffirmed the role of public relations as a strategic and ethical discipline—one that shapes narratives, influences public understanding, and contributes to nation-building. From seasoned communicators to emerging practitioners, the message was clear. Excellence in communication is inseparable from integrity, purpose, and service to the public.
Read more Stories on Simpol.ph
Elements Under the Stars: A Night of Filipino Flavors at Manila House
Celebrating the Backbone of Delivery: foodpanda Logistics Champions Rider Appreciation
Giorgio Guglielmino Charts the Cycles of Value in Contemporary Art
