PICKUP COFFEE, the locally owned Filipino fast-beverage brand, celebrated its third anniversary with a lineup of exciting collaborations and limited releases.
With more than 320 stores across the country and 40 million cups of coffee consumed, the brand has solidified itself as a go-to destination for quality and affordable coffee.
To mark this milestone, PICKUP COFFEE introduced three exclusive collaborations, staying true to its mission of uplifting communities with excellent coffee.
Chief Executive Officer Francis Flores shared, “We remain committed to our mission to uplift everyone through delicious, high-quality, and surprisingly affordable beverages everywhere, one pickup at a time.”
“Beyond the numbers in the business, what makes this journey truly special is the growing community we have built — both inside and outside of PICKUP COFFEE. We are a proudly Filipino-owned brand,” he added.
To make the celebration even more memorable, PICKUP COFFEE collaborated with some of the biggest names in Filipino art and craft to launch three special anniversary exclusives.
SECRET FRESH x PICKUP COFFEE limited-edition shirt
One of the anniversary’s highlights was a limited-edition T-shirt designed in collaboration with SECRET FRESH, a popular urban streetwear and art group. The tee featured artwork by WINNIEYIPPIE, depicting her signature character BBG (“Bubble Butt Girl”) at a PICKUP COFFEE cart.
Nico Yabut remarked, “It’s an honor to work with such a great company like you guys — very young and hungry, just like our company.”
This collectible tee was available at select PICKUP COFFEE outlets and at Secret Fresh HQ in Ronac Art Center.
PICKUP COFFEE x WINNIEYIPPIE collectible BBG toy
For WINNIEYIPPIE fans, PICKUP COFFEE also released an exclusive BBG collectible toy, featuring BBG as a PICKUP COFFEE barista, donning the brand’s signature cap and tee.
Singaporean artist Winnie said, “PICKUP COFFEE and I share a love for creativity. It brings something special to people. BBG is a character that embodies self-expression — she can be whatever she wants to be. She’s unapologetic and a bit mischievous as well.”
Limited to only 100 units, the collectibles were available for purchase through a raffle system on the PICKUP APP. The raffle ran from March 8 to 14, 2025, with winners announced on March 17, 2025, via @pickupcoffeeph’s social media accounts.
A sweet collaboration
In another exciting partnership, PICKUP COFFEE teamed up with Auro Chocolate, the world-renowned Filipino chocolate brand, to introduce the Auro Pistachio Chocolate Milk. This indulgent beverage blended Auro’s premium cacao with a rich, buttery pistachio flavor, offering coffee lovers a unique and luxurious experience.
Auro Chocolate co-founders Kelly Go and Mark Ocampo shared, “We love the fact that we’re both proudly Filipino brands. It’s really about making things accessible. Even when we started, our goal was to bring high-quality chocolate ingredients and products to the world.”
“PICKUP COFFEE is fast, innovative, and always on trend, pushing the boundaries of how people experience different products. It’s amazing to be a part of this journey,” they added.
The beverage will be launched on March 12, 2025, as part of PICKUP COFFEE’s Pistachio Series, which includes the brand’s own Pistachio Milk.
In an exclusive Simpol.ph interview, Flores shared, “We’re very proud, happy, and grateful. Not many F&B brands reach their third anniversary with so many accomplishments. I officially joined the team last June as CEO, though I had already been a consultant to the founders.”
“We wouldn’t say we’re perfect, but we’ve achieved impressive milestones in brand growth, marketing, product innovation, and store expansion,” he continued.
“Our mission remains constant — we are all driven by the same vision. What can people expect? More exciting initiatives in branding, collaborations, and new products.”
On expansion plans, he added, “We’re just getting started. Expect to see more PICKUP COFFEE stores everywhere, offering the same quality and affordable espresso-based beverages to our customers.”
He also revealed that the company has expanded internationally, with 30 stores now operating in Mexico.
PICKUP COFFEE continues to grow, bringing its high-quality yet affordable espresso-based beverages to more communities nationwide. Through partnerships with Filipino brands and artists, the company stays true to its mission of advocating for local talent and craftsmanship while making specialty coffee accessible to all.
With more exciting projects, innovations, and store openings in the pipeline, PICKUP COFFEE is shaping an even stronger future.
