Three years. Over 320 stores. Forty million cups brewed. For PICKUP COFFEE, these aren’t just numbers—they’re milestones in a proudly Filipino journey of making quality coffee accessible to everyone, one cup at a time. Whether you’re looking to pick up coffee during a busy day or savor a thoughtful blend, they have something special for you.
This March, the fast-growing local beverage brand celebrated its third anniversary with a bang, rolling out a trio of inspired collaborations that champion art, culture, and flavor. True to its roots, PICKUP COFFEE continues to brew more than coffee—it brews community, inviting everyone to come pick up coffee and connect.
A Proudly Pinoy Brew
“We remain committed to our mission to uplift everyone through delicious, high-quality, and surprisingly affordable beverages everywhere, one pickup at a time,” shared CEO Francis Flores in an exclusive interview with Simpol.ph. It’s more than just a coffee shop; it’s a place to pick up coffee that is synonymous with quality and community.
Flores, who officially joined as CEO last June after consulting with the founders, emphasized the brand’s unwavering focus: “Beyond the business, what makes this journey truly special is the growing community we’ve built — both inside and outside of PICKUP COFFEE.” Picking up coffee from them is not just about caffeine, but also connections.
Art, Culture, and Coffee: The Anniversary Collaborations
1. SECRET FRESH x PICKUP COFFEE: A Streetwear Drop with Soul
Urban art meets café culture in PICKUP COFFEE’s collaboration with SECRET FRESH, the creative force behind some of the Philippines’ most collectible streetwear. The exclusive anniversary tee featured artwork by WINNIEYIPPIE, whose playful BBG (“Bubble Butt Girl”) character takes center stage at a PICKUP COFFEE cart, a perfect spot to pick up coffee embodied with art.
Nico Yabut of Secret Fresh shared, “It’s an honor to work with a company that’s very young and hungry, just like us.”
The limited-edition shirts were available at select branches and the Secret Fresh HQ at Ronac Art Center—snapped up by fans in no time.
2. BBG Goes Barista: The PICKUP COFFEE x WINNIEYIPPIE Toy Drop
BBG didn’t stop at streetwear. She also took on a new role—as a PICKUP COFFEE barista. This cheeky, collectible toy showed BBG in full café uniform, complete with a tiny signature cap and shirt. Just 100 units were made available via a special app raffle, drawing hype from collectors and fans alike who were eager to pick up coffee merchandise.
“BBG is all about self-expression,” said Singaporean artist WINNIEYIPPIE. “She’s unapologetic, a little mischievous—and she can be whatever she wants. I think that energy aligns beautifully with what PICKUP COFFEE stands for.”
3. Auro Pistachio Chocolate Milk: A Sweet Sip of Collaboration
No celebration is complete without a sweet treat, and for this one, PICKUP COFFEE teamed up with Auro Chocolate—globally recognized for elevating Filipino cacao. The result? The Auro Pistachio Chocolate Milk: a velvety fusion of deep, premium chocolate and creamy pistachio. A decadent drink that speaks of both heritage and innovation, available to pick up with your coffee.
“Auro and PICKUP COFFEE share the same values—accessibility, quality, and being proudly Filipino,” said Auro co-founders Kelly Go and Mark Ocampo. “It’s exciting to create something luxurious yet affordable for the everyday customer.”
This new drink officially launched on March 12, 2025, as part of the brand’s Pistachio Series, which also features PICKUP’s own Pistachio Milk.
What’s Next for PICKUP COFFEE?
While three years in the industry may seem like a short time, PICKUP COFFEE has sprinted far ahead of the curve, already expanding overseas with 30 stores now open in Mexico.
“We’re just getting started,” Flores said. “Our mission hasn’t changed, but our momentum is stronger than ever. Expect more stores, more exciting collaborations, and bold new flavors.”
From bold espresso-based drinks to bold artistic moves, PICKUP COFFEE is crafting a distinct identity grounded in Filipino creativity and community spirit. As people continue to explore new locations, they’ve shown us where to pick up coffee that serves more than just a beverage—it serves culture, connection, and a vision of Filipino excellence.
