Global lighting leader Signify convened more than 100 distributors at Seda Manila Bay to unveil its “Race to Growth”initiative, a strategic roadmap that prioritizes innovation, sustainability, and customer engagement in the evolving lighting industry.
Central to this plan is increased investment in research and development, aimed at advancing next-generation lighting and digital solutions. Signify also announced expanded distribution networks and data-driven strategies to better serve diverse markets. Strengthening its distributor partnerships, the company introduced enhanced training programs and after-sales support, ensuring seamless service and expertise.
A key product highlight was the expanded Philips SmartBright All-In range, designed for efficiency and flexibility. Featuring adjustable color temperatures and lumen packages in one unit, the product simplifies installation for contractors, reduces inventory costs for wholesalers, and provides adaptable solutions for end-users.
Signify also reaffirmed its partnership with Mercedes-AMG PETRONAS Formula One, aligning with the team’s commitment to precision and performance to drive new customer-focused initiatives.
Recognizing the vital role of its partners, Signify honored its Top Partners of 2024 and renewed all distributor agreements for the year ahead.
“Our partners are essential to our journey,” said Raghuraman Chandrasekhar, country leader for Professional Business at Signify Philippines. “Together, we are shaping a future built on innovation and shared success.”
