SM won nine Quill Awards this year. The recognition shows how the group uses communication to stay trusted and relevant.
“In SM, communication is a strategic function that helps us build trust and collaboration with our key stakeholders,” said Frederic C. DyBuncio, President and CEO of SM Investments.
SM Investments Corporation led with two wins. Judges honored its 2024 Integrated Report and Euro Medium-Term Notes Program, which raised USD500 million—the company’s largest international bond since 2014. By presenting financial strategies with clarity, SM boosted investor confidence and reinforced economic stability.
SM Foundation added two more. It won for “Uplifting Lives through Social Good” and the newsletter “We Care.” Both tell the stories of families and communities touched by its programs. SM Cares, the CSR arm of SM Supermalls, claimed another award for the Global Youth Summit, which brought young Filipinos together to share ideas and propose solutions.
The group’s banks also made their mark. BDO Unibank won for the BDO Kabayan Facebook Page, which connects overseas Filipinos with their families. Chinabank secured two awards—one for its Brand Refresh Program, which modernized its look for younger audiences, and another for its digital campaign “Focused on You.”
SM Supermalls rounded out the tally with Toy Fezt, which turned a mall into a hub for fandom and creativity. The event showed how retail spaces can also serve as cultural commons.
Together, the nine awards prove that relevance does not come by default. SM earns it—message by message, story by story—through communication that builds trust, sparks imagination, and strengthens communities.
The International Association of Business Communicators (IABC) Philippines organizes the Philippine Quill Awards, one of the country’s most prestigious honors in communication.
