Culinaire 2025 at SMX Manila: Where Food, Art, and Technology Shared the Same Table

From kinilaw on porcelain to cocktails painted with street art, the night blurred fine dining with visual storytelling.

The dramatic finale from Juan Carlo the Caterer—a dessert that blended spectacle with flavor—won both jury praise and the People’s Choice Award at Culinaire 2025 SMX Manila, sealing their sweep across categories.

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On a recent evening in Pasay, the wide halls of SMX Manila felt different. Instead of trade booths and bright signage, guests walked into a space filled with light, sound, and unexpected flavors. Cocktails came painted with street art, plates resembled gallery pieces, and conversations blended with the hum of digital displays. This was Culinaire 2025 SMX Manila: Canvas Reimagined—an evening where food, art, and technology met on equal ground.

A celebratory toast with SMX Manila executives, partners, and sponsors—marking the success of Culinaire 2025 and the shared vision for future gatherings.

More Than a Tasting at Culinaire 2025 SMX Manila

From the moment guests stepped in, it was clear this wasn’t a typical showcase. Check-in came through a digital system that doubled as a voting platform. Event information was available through AI chat terminals, and on stage, RJ Ledesma shared the spotlight with an AI co-host. For many, it was a surprise: a mix of spectacle and practicality that hinted at how events are evolving.

Food as Collaboration

The centerpiece was still the meal. Ten partner caterers each paired with a Filipino artist, creating three-course menus where heritage and imagination intertwined.

Juan Carlo the Caterer emerged as the night’s biggest winner at SMX Culinaire 2025, sweeping both jury and people’s choice honors. They brought home Best in Appetizer and Best in Main Course in the Culinary Awards, plus Best in Appetizer, Best in Main Course, Best in Dessert, and Best Booth in the People’s Choice Awards—cementing their reputation as one of the country’s most celebrated caterers.

Some stood out sharply:

  • Bizu Catering x Ycoy Sitchon brought color and elegance to the plate.

  • Juan Carlo the Caterer x Katrina Cuenca celebrated Filipino pride with bold flavors and form. One of their dishes, a smoked seafood kinilaw dressed with bursts of calamansi and crowned with edible petals, drew gasps as servers set it down. The sharp citrus hit first, followed by the gentle heat of native chilies—bright, bracing, and unapologetically Filipino.

  • Via Mare x Vanessa Bautista leaned into nostalgia, shaping dishes that tasted like memory.

The rest—from Conrad Manila’s play with illusion to Richgold Weddings’ take on sustainability—completed the canvas. Guests voted as they ate, while a panel of chefs and industry professionals judged for the formal awards. One diner, after tasting a dish that resembled a brushstroke on porcelain, was overheard whispering: “It feels like eating an exhibit.”

Visual artist JP Pining brought bold color and striking forms to Culinaire 2025, transforming his booth into a vibrant backdrop where food and art spoke the same language.

Beyond the Plate

The creativity spilled into the drinks. Event Shaker Mobile Bar collaborated with tattoo and street artists from Buscalan and Pasa Kalye to craft cocktails that looked as striking as they tasted. GQ Mobile Bar, working with Elwah Gonzales, Pancho Alvarez, and Carlo De Laza, paired bold flavors with visuals that drew guests closer before the first sip.

What It Means for Events

For Michael Albaña, Vice President and General Manager of SMX Convention Center, Culinaire 2025 showed what the future of gatherings could look like.
Each plate, each space, each interaction is designed to engage the senses,” he said. “With new venues opening in Cabanatuan, Sta. Rosa, Sto. Tomas, Cebu, and Pasay, we’re creating more opportunities to host gatherings that matter.”

A Filipino Canvas

Culinaire 2025 was more than a showcase of food. It was a reminder that Filipino creativity thrives in collaboration—between chefs and artists, technology and tradition, guests and hosts. At its best, it showed how a convention hall could transform into something far more intimate: a space where pride, memory, and imagination could be shared one plate at a time.

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