The appointment of Roslyn Pineda Sony Music Publishing Asia president marks a significant shift for the region’s music ecosystem—one that directly affects songwriters, artists, and industry professionals across Asia, including the Philippines. For creators and audiences alike, strong regional leadership ensures greater global visibility, improved creative investment, and more opportunities for Asian music to reach international markets. As Asia continues to emerge as one of the fastest-growing music territories in the world, this leadership transition signals a renewed commitment to nurturing talent, strengthening industry partnerships, and amplifying the voices shaping the region’s cultural identity.
Pineda’s appointment has been widely viewed by industry observers as both strategic and symbolic. Notably, Roslyn Pineda Sony Music Publishing Asia president has more than two decades of experience spanning artist development, business strategy, and regional operations, and she brings institutional knowledge and creative vision at a time when Asia’s music publishing sector is expanding rapidly. Her leadership is expected to enhance collaboration between local creators and global platforms, positioning Asia as a central force in shaping contemporary music trends.
A Leader with Regional Expertise and Global Perspective
As president, Pineda will oversee creative and business operations across multiple Asian territories, based in Hong Kong. Reporting directly to Guy Henderson, president, international, she will focus on strengthening relationships with clients and industry partners while expanding global support systems for songwriters throughout the region.
Expressing her vision for the role, Pineda said,
“I am thrilled to take on this leadership role at Sony Music Publishing Asia during such an exciting time for our industry and our region. I look forward to collaborating with our talented team and working closely with Guy Henderson and Jon Platt to empower our songwriters across Asia. Together, we will foster a vibrant, energetic environment that prioritizes creativity and innovation, ensuring that the voices of our creators are heard and celebrated.” As Roslyn Pineda Sony Music Publishing Asia president, she emphasises the importance of creativity and innovation in the publishing sector.
Her appointment reflects a broader effort to strengthen Asia’s global presence in music publishing, particularly as Asian artists and songwriters continue to gain international recognition. Furthermore, Roslyn Pineda Sony Music Publishing Asia president is regarded as a transformational leader for the region.
From Local Champion to Regional President
Pineda joins the publishing division from Sony Music Entertainment, where she most recently served as general manager for the Philippines. Her leadership played a pivotal role in revitalizing the company’s local presence, including overseeing the reopening of its Philippine office in 2018 and signing influential Filipino acts such as Ben&Ben, SB19, and IV OF SPADES.
She also led major strategic initiatives, including the acquisition of the ABS-CBN music catalogue in 2024—an acquisition widely regarded as a landmark move in preserving and monetizing Filipino musical heritage. In recognition of her contributions, she was named Music Industry Executive of the Year by Billboard Philippines in 2025.
Her career began outside the music industry at Unilever, where she developed foundational expertise in marketing and brand strategy—skills that would later prove essential in managing artists and expanding regional music operations.
Throughout her career, Pineda has worked with internationally acclaimed artists, including John Mayer, Alicia Keys, One Direction, and Ricky Martin, as well as major Asian acts such as Leehom Wang, Jessi, SEKAI NO OWARI, and F4. This diverse experience underscores her ability to bridge regional and global music markets.
Industry Confidence and Strategic Continuity
Welcoming Pineda into the role, Henderson emphasized her proven leadership and creative expertise:
“I am so pleased that Ros will take over the reins as president for SMP Asia, which is one of our most important and continuously expanding international regions. With Ros’s success in artist development and the creative space, as well as her experience of more than two decades in the music business, she brings a new focus to the region to further expand our business into the future.”
Pineda succeeds Carol Ng, whose leadership helped establish Sony Music Publishing as a dominant force across Asia. During her tenure, Ng oversaw strategic expansion into emerging markets, including the launch of new offices in Jakarta and Bangkok, while paving the way for further development in Manila.
Reflecting on her retirement, Ng said,
“Throughout all these years, my team and I have built together the leading market position in the region. It has been a difficult decision for me to retire, but there is a time for everything. I look forward to spending more time with my family.”
Her departure closes a transformative chapter while setting the stage for continued growth under new leadership.
Why This Appointment Matters to Asia’s Creative Future
Pineda’s leadership represents more than a corporate transition—it reflects Asia’s growing influence in the global music economy. With stronger publishing infrastructure, songwriters across the region—including those in the Philippines—stand to benefit from improved international representation, licensing opportunities, and creative partnerships.
Her appointment signals confidence in Asian leadership and reaffirms Sony Music Publishing’s commitment to empowering local creators. As streaming platforms continue to break geographic barriers, publishing executives play a critical role in ensuring that songwriters receive both recognition and fair compensation.
By combining regional expertise with global perspective, Roslyn Pineda Sony Music Publishing Asia president is positioned to lead Asia into its next chapter—one defined by innovation, representation, and expanded creative influence. For artists, industry professionals, and audiences alike, her leadership offers a promising outlook for the continued rise of Asian music on the world stage.
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