The country’s sweetest event is coming soon. The 1st International Ice Cream and Gelato Expo (ICEGEX) opens from October 24 to 26, 2025 at the World Trade Center Manila. For three days, the frozen dessert world gathers to celebrate innovation, flavor, and Filipino creativity.
At the heart of it all is Selecta — a name every Filipino freezer knows. From Sunday meriendas to family fiestas, Selecta has shaped how we celebrate life’s joys. This year, the beloved brand takes the spotlight, proving that Selecta ice cream in the Philippines is more than dessert. It’s heritage made cold and creamy.
More Than a Treat, a Tradition
Selecta began as a small family business selling hand-packed ice cream in Manila. Today, it stands as a Filipino icon. Each pint tells a story of home — from Quezo Real and Chocolate Marble to modern favorites that mirror our evolving tastes.
But Selecta’s journey isn’t just nostalgic. It’s a lesson in innovation. At ICEGEX 2025, the brand shows how Filipino companies can shape global trends — not just follow them. It continues to develop new flavors, explore plant-based recipes, and adopt modern technology while keeping prices accessible to everyday families.
“Ice cream has always been part of how Filipinos express love and connection,” says a Selecta representative. “Being part of ICEGEX lets us share that spirit with the world.”
That balance of heart and progress is what makes Selecta timeless. It’s a brand built on trust, taste, and togetherness.
A Festival for Dreamers and Doers
ICEGEX 2025 goes beyond celebration. It’s a gathering of ideas. Attendees can expect live demos by chefs such as Chef Tatung Sarthou, Chef Boy Logro, and Chef Nouel Catis. They’ll also hear from experts at the Department of Trade and Industry – Export Marketing Bureau and the National Dairy Authority.
From packaging and cold-chain systems to flavor research, the expo highlights everything that powers the ice cream and gelato industry. It’s where entrepreneurs meet suppliers, brands meet innovators, and inspiration meets opportunity.
The event’s major sponsors — Selecta, Easy Brand, AM Group, Alimentari, Ceres Summit, Dong Xiao, and Metro Container — represent the entire frozen dessert ecosystem. Their collaboration signals a shared goal: to make the Philippines a global destination for frozen dessert excellence.
Why It Matters for Filipino Entrepreneurs
The frozen dessert boom is here, and it’s changing the local food scene. Small-batch gelato shops are thriving. Cafés are experimenting with Filipino flavors. And Selecta’s presence reminds everyone that scale and soul can coexist.
For aspiring entrepreneurs, Selecta ice cream in the Philippines remains the blueprint — a business built on consistency, heart, and understanding what Filipino families truly crave. The brand’s mastery of production, distribution, and storytelling continues to inspire the next generation of makers and dreamers.
ICEGEX 2025 is the perfect place to start. Whether you’re creating your first flavor or expanding your dessert line, this expo connects you with people who believe that joy can be crafted — one scoop at a time.
Because in the Philippines, ice cream is more than a craving. It’s a connection. And for most of us, that connection begins with Selecta.
ICEGEX 2025
October 24–26, 2025 | 10 AM–6 PM | World Trade Center Manila
For registration and inquiries: info@eventsbycut.com
Follow @icegexph on Facebook and Instagram for updates
