Jollibee, the most beloved fast food chain in the Philippines, has once again given Filipinos something to get excited about. The brand just launched its all-new Chicken Fillet meal, a flavorful, sulit-sarap dish that brings bold taste and great value to everyday dining.
This latest addition to the Jollibee menu features tender, juicy slices of chicken fillet cooked to perfection. Each serving comes with a generous helping of steamed rice and your choice of rich, flavorful sauce. It’s a simple but satisfying combo that proves delicious chicken rice meals don’t have to come with a high price tag.
Filipinos now have two ways to enjoy this new Jollibee Chicken Fillet. The Pepper Cream variety brings a creamy, savory punch with a satisfying peppery kick. It adds depth to every spoonful, turning a quick meal into a comfort food moment. On the other hand, the Tomato ’n’ Cheese version offers a rich, tangy tomato flavor, enhanced by soft, stretchy mozzarella bits. It brings out that familiar cheesy warmth many Filipinos love in their chicken meals.
Both flavors pair perfectly with the meaty chicken fillet, offering a sauce-rich experience that hits all the right notes—creamy, savory, tangy, and satisfying. Whether you crave spice or prefer something cheesy and mellow, there’s a flavor that speaks to your taste.
Jollibee created this new offering for Filipinos who want more out of their daily meals. With rising food prices, many customers look for dishes that balance value and taste. This budget-friendly chicken meal answers that need, giving everyday comfort without compromise.
Joseph Aruta, Jollibee Philippines’ marketing director for rice meals, emphasized their goal of delivering everyday joy. “We designed the Chicken Fillet to be big on flavor and even bigger on value so we can bring joy to everyone looking for an affordable but truly satisfying everyday meal,” he said.
The brand knows its audience. Whether you’re on a quick lunch break or grabbing a fast dinner after work, this new Jollibee rice meal delivers what matters most: real flavor, hearty portions, and that familiar Jollibee sulit-sarap taste.
With the new Chicken Fillet, Jollibee reminds us why it continues to lead the pack in Filipino fast food. The flavors are bold, the portions are generous, and the price is just right—everything you’d expect from a brand that understands the Filipino appetite.
