“It’s a continuing quest to be trusted or to be worthy of trust. Earn your stripes. Show up for work even on bad days, especially on bad days.”
– Jessica Soho
Before she became a household name, Jessica Soho was just a small-town girl from San Fernando, La Union — the daughter of a public school principal and a civil engineer. Her world was quiet, simple, grounded in books, values, and stories told over dinner. But even then, she was already listening closely — curious, observant, and determined to make sense of the world.
Years later, that quiet listening would evolve into one of the most trusted voices in Philippine journalism.
Jessica Soho didn’t chase the spotlight — she earned it, one report at a time. From trudging through flooded streets to covering war zones, elections, and far-flung barangays, she told the stories that mattered. Her voice carried the weight of the nation’s questions, and her calm, steady delivery made millions of Filipinos feel seen, heard, and informed.
A Career Built on Credibility and Compassion
Jessica’s rise wasn’t marked by viral fame or glamorous headlines. It was carved by consistency — years of showing up, asking the right questions, and giving voice to the voiceless.
She was the first Filipino to win the British Fleet Street Award for Journalism and the first to be named one of the Ten Outstanding Young Men (TOYM) in the broadcast journalism category. But she never let accolades distract her from the mission.
As host of Kapuso Mo, Jessica Soho, she brings stories from all corners of the country — stories of everyday triumphs, struggles, culture, food, and hope. Whether she’s interviewing survivors of a typhoon or taste-testing street food in Cebu, she delivers every segment with empathy and respect.
In a media landscape that often feels loud and fast, Jessica remains calm and deliberate. In her words:
“There is no small story. Every story has heart. And that heart is what we bring to the people.”
What Jessica Soho Can Teach Us
Jessica’s story is more than just a media success — it’s a masterclass in integrity, humility, and purposeful storytelling.
Start where you are.
Jessica didn’t begin in a major city or flashy newsroom. She started with curiosity and a notebook, proving that great journalism begins with a question — not a platform.
Show up for the story.
Her coverage spans decades, disasters, elections, and cultural shifts. Through it all, she kept asking: What do people need to know? Whose voice isn’t being heard?
Earn trust, don’t demand it.
Jessica built her credibility not through spectacle, but through consistency. For her, credibility is currency — one that must be protected at all costs.
Stay grounded.
Despite her stature, she speaks in the same tone she always has — clear, kind, and human. In every province, market, or urban alleyway she visits, she never loses her connection to the people she reports for.
Uplift the nation through truth.
For Jessica, journalism isn’t just about reporting — it’s about reflecting who we are, and who we hope to be. She once said,
“I’m here to tell stories. Not just the loud ones — but the true ones.”
Whose Story Inspires You?
Jessica Soho didn’t just become the country’s most awarded journalist — she became a symbol of truth, steadiness, and public trust. In a world of noise, she reminds us that sometimes, the most powerful thing you can do is listen — and speak with heart.
Who inspires you to stay grounded, curious, and true to your values?
Share your story using #SimpolStories or tag someone who reminds you to speak up — and speak kindly.
