Sportradar Group AG (NASDAQ: SRAD) announced it will acquire IMG ARENA from Endeavor Group Holdings Inc. (NYSE: EDR) in a deal that expands its footprint in the global sports betting industry.
The acquisition includes IMG ARENA’s extensive portfolio of sports betting rights, covering major events in tennis, soccer, and basketball. Rather than making a direct financial payment, Sportradar will receive $125 million from Endeavor, while an additional USD100 million in cash prepayments will go to select sports rightsholders.
With this deal, Sportradar will gain access to more than 70 rightsholders, spanning approximately 39,000 official data events and 30,000 live streaming events across six continents. Properties included in the acquisition range from Wimbledon, the U.S. Open, and Roland Garros to Major League Soccer, EuroLeague basketball, and the PGA Tour. The company will now hold betting rights for three of the four Grand Slam tennis tournaments.
The transaction is expected to boost Sportradar’s revenue growth, enhance adjusted EBITDA margins, and strengthen its balance sheet. The company also anticipates accelerating its stock buyback program following the deal’s completion.
“Sportradar’s success is built on our global sports coverage, advanced technology, and distribution network,” said Carsten Koerl, the company’s chief executive. “This acquisition reinforces our leadership in the sports betting industry and will unlock additional value for our partners, clients, and shareholders.”
The deal is expected to close in the fourth quarter of 2025, pending regulatory approvals and other closing conditions. UBS Swiss Financial Advisors is serving as Sportradar’s exclusive financial advisor, with Brandl Talos acting as transaction counsel.
Further details will be provided during Sportradar’s earnings call at 8:30 a.m. EST today and at its Investor Day on April 1.
