Jollibee, the beloved Filipino fast-food giant, has partnered with The Dessert Museum to launch an immersive experience dedicated to its iconic Peach Mango Pie.
Speaking at the unveiling, Kakam Gabunada, Jollibee’s vice president and regional business unit head for Mega Manila and National Key Accounts Group, emphasized the importance of shared experiences, especially with family and friends.
“We always look forward to opportunities like this. Partnerships are always reasons to be thankful for, and all the more when you have friends and family with you, like what you are doing for all of us today,” Gabunada said. “After all, sabi nga nila (as they say), the more the merrier.”
With excitement building, Gabunada teased the crowd about the star of the exhibit. “We at Jollibee believe that more is always more,” he said. “That’s why, with our friends from The Dessert Museum, we’re so excited to introduce this one-of-a-kind experience, featuring one of our favorite desserts.”
He playfully described the treat without naming it outright: “It’s peachy, it’s mangoey, and it’s also chunky.”
Guests quickly caught on, shouting the answer. “Tama kayong lahat (All of you are right). It’s our very own Jollibee Peach Mango Pie,” Gabunada confirmed. “For a dessert like this, we really wanted a perfect match — an icon that equals the status of our Peach Mango Pie. We wanted to give it its own room in a real museum, which is why we’re here with The Dessert Museum.”
The Peach Mango Pie-Palooza Room is now a centerpiece at The Dessert Museum, a popular destination known for its whimsical and Instagram-friendly installations. “We’re very excited to introduce to you what we call the Peach Mango Pie-Palooza Room,” Gabunada announced. Guests at the launch were among the first to experience its global premiere.
The Peach Mango Pie-Palooza Room will open to the public starting April 9, 2025, and will welcome guests daily, from Monday to Sunday, between 10 a.m. and 10 p.m.
Pamela Cruz, Jollibee Philippines’ marketing director, said the new Peach Mango Pie-themed room is a treat for those looking for fun, photo-worthy moments.
“For those craving immersive, exciting, and shareable experiences, this is the perfect treat,” Cruz said. “The new Peach Mango Pie-themed room celebrates the improved pie — which now packs even more peach and mango fruit bits into a golden, flaky crust. It’s the perfect way to satisfy your sweet and fruity cravings while creating fun, memorable moments.”
Gabunada also shared that this collaboration goes beyond the exhibit itself. “Starting today, Jollibee Group in the Philippines is the first brand partnering with The Dessert Museum,” he said. “And Jollibee Philippines is the exclusive fast-food partner for parties at The Dessert Museum.”
He noted that this partnership will allow guests to infuse their celebrations with “bits of joy” from Jollibee’s menu.
“We can’t wait for you to experience the fruit of this collaboration and hope that you too share the joy that you’ve experienced right here,” Gabunada said. “It’s really a museum like you’ve never visited before. It’s really Peach Mango Pie like you’ve never had it before.”
He closed by expressing gratitude to the attendees. “Sabi nga nila (Like they say), success is always sweet, but I would say success is always sweeter together — and that’s what we have today with Jollibee and The Dessert Museum.”
Nikko Que, representing The Dessert Museum, welcomed the crowd to what he described as a “deliciously exciting collaboration with a true Filipino icon, which is Jollibee.”
“At The Dessert Museum, we turn desserts into unforgettable experiences — fun, immersive and full of joy,” Que said. “The joy is amplified as we open our doors to Jollibee, a brand that’s been part of every Filipino’s happiest memories.”
Que highlighted that Jollibee stands for more than just food. “Jollibee doesn’t just represent food as it represents family, nostalgia, and Filipino pride,” he said. “That’s why this partnership means a lot to us.” He concluded by encouraging attendees to fully enjoy the new experience.
